Associate Director, Communications Campaigns & Special Projects

UnitedHealth Group•Washington, DC

2d•Onsite

About The Position

The Associate Director, Communications Campaigns & Special Projects plays a critical role in advancing enterprise reputation and strategic communications priorities for a Fortune 10, highly regulated, integrated healthcare organization. This role supports the execution of high-impact, multi-channel campaigns — most notably the Built for Better Health reputation platform — while strengthening operational rigor across the communications function. This leader combines solid project management discipline, external relationship management, and communications execution expertise to deliver measurable outcomes aligned to business, regulatory, and reputational goals.

Requirements

12+ years of experience in corporate communications, public relations, or integrated marketing within a complex, highly regulated environment
Demonstrated experience supporting enterprise-level campaigns and managing cross-functional projects
Solid understanding of media relations, sponsorships, and content partnerships
Exceptional project management and organizational skills with attention to detail
Demonstrated ability to navigate and execute within regulatory and compliance frameworks

Nice To Haves

Experience in healthcare, insurance, or similarly regulated industries
Familiarity with reputation management and brand campaigns at scale
Experience building or improving communications processes and governance models

Responsibilities

Support tactical execution of the enterprise Built for Better Health reputation campaign across paid, earned, and owned channels
Coordinate cross-functional deliverables to ensure alignment with enterprise narrative, brand standards, and regulatory requirements
Track campaign milestones, performance metrics, and deliverables to ensure timely and high-quality execution
Help manage relationships with key media, publishing partners, and sponsored platforms
Coordinate content development, approvals, and placement across external publications and partnerships
Ensure all engagements comply with regulatory, legal, and brand governance standards
Serve as project manager for strategic “tent pole” communications moments, as needed (e.g., major announcements, campaigns, events, reports)
Develop and maintain detailed project plans, timelines, and stakeholder alignment processes
Facilitate coordination across internal teams (communications, marketing, legal, compliance, business units) to deliver integrated outcomes
Support development and continuous improvement of communications policies, procedures, systems, and processes
Help establish scalable workflows, governance models, and documentation to enhance efficiency and consistency
Identify opportunities to improve tools, reporting, and collaboration across the communications function
Partner closely with internal stakeholders across communications, marketing, public affairs, legal, compliance, and business segments
Act as a connective tissue across teams to ensure alignment, transparency, and execution discipline