Associate Director, Client Strategy

Later•Los Angeles, CA

6d•Hybrid

About The Position

The Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. This individual will collaborate closely with the strategy, sales, account management, services, marketing, and product teams to maximize the outcomes accounts can achieve with their strategy. The primary measure of success for the role will be direct and indirect revenue impact driven by accounts that receive strategy support.

Requirements

Bachelor's degree in Business Administration, Marketing, or related field.
Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
Passion for the creator economy and connecting marketers and creators
Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
Excellent project management and cross-functional coordination skills.
Excellent customer-facing communication, presentation, and storytelling skills.
Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
Strategic and creative thinker with a customer-centric mindset and a results-oriented approach.
Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required.

Nice To Haves

Proficiency in paid social advertising is a plus.

Responsibilities

Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective
Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.