Associate Director, Cell Therapy Non-Personal Promotions
About The Position
The Associate Director, Cell Therapy Non-Personal Promotions oversees the management and execution of non-personal promotional (NPP) content for healthcare professional (HCP) and patient audiences, supporting cohesive, high-impact engagement across digital channels. In partnership with Brand HCP and Patient business leads, Insights, and agency teams, the role builds and scales digital engagement models aligned with audience needs and brand objectives. The position leads planning and execution of HCP, patient, and caregiver NPP campaigns, translating brand objectives, customer insights, audience segmentation, and market research into coordinated promotional communications. It manages agency relationships, campaign measurement and optimization, promotional review processes, cross-functional alignment, and the NPP omnichannel execution budget. The role also identifies digital solutions and marketing technologies, including emerging approaches such as AI, to support future engagement models. Domestic travel of up to 30% is required.
Requirements
- At least 5 years of relevant marketing experience.
- Bachelor’s degree in marketing or a related field.
- Experience building, managing, measuring, and optimizing non-personal promotional campaigns.
- Ability to work with cross-functional teams or work groups in a small-company environment.
- Strong strategic thinking and ability to formulate, develop, and execute strategy.
- Intellectual curiosity and ability to process substantial information in a fast-paced, evolving environment.
- Excellent interpersonal skills, including ability to lead, interact, focus, resolve conflict, and drive consensus among people from varied cultures and disciplines.
- Strong team-player qualities and ability to contribute as a motivated individual contributor.
- Results orientation and sense of urgency.
- Excellent oral and written communication skills.
Nice To Haves
- Oncology and/or cellular therapy marketing experience preferred.
- Experience in metastatic melanoma is highly preferred.
Responsibilities
- Support NPP omnichannel execution and identify integrated engagement opportunities aligned with customer insights, audience segmentation, and brand objectives.
- Partner with HCP and Patient Marketing business leads to understand engagement strategy, objectives, market research, and priorities.
- Lead HCP NPP planning and execution to support education, engagement, and message reinforcement across relevant digital and media channels.
- Lead patient and caregiver NPP planning and execution for disease-state education, branded engagement, and journey-based communications.
- Translate brand objectives, customer insights, audience segmentation, and market research into effective promotional campaigns with consistent messaging across digital channels.
- Partner with and manage the day-to-day activities of the media agency.
- Work with business leads and BAI to analyze campaign performance, define and track KPIs, develop dashboards, identify insights, and optimize initiatives through test-and-learn planning.
- Develop targeted digital solutions and strategies for NPP, brand, and disease-state education to reach HCPs, patients, and caregivers.
- Identify and evaluate marketing technology platforms, including AI and emerging digital solutions, to support future engagement models.
- Serve as NPP content owner in the promotional review committee process and manage assets from creation through execution across NPP channels.
- Collaborate with Medical Affairs, Market Access, Commercial, and Legal to ensure NPP brand strategy and execution are aligned and compliant.
- Manage the NPP omnichannel tactical execution budget and allocate resources efficiently.
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What This Job Offers
Job Type
Full-time
Career Level
Director
