Associate Director, Brand Marketing

Inizio Engage • Warren Township, NJ

3d

About The Position

We are currently conducting a search on behalf of our client for an Associate Director, Brand Marketing. This is a direct hire position with the client organization and will be based in Berkeley Heights, NJ. The Associate Director, Brand Marketing, will support the development and commercialization of key brand initiatives across multiple therapeutic areas. This highly visible role will lead the execution of aligned marketing tactics across Healthcare Professional (HCP) and Consumer/Patient audiences, spanning personal promotion, non-personal promotion, digital media, communications, public relations, and additional strategic channels. This individual will work both independently and cross-functionally with internal stakeholders including field sales, medical affairs, commercial strategy and operations, market access, and promotional review. The ideal candidate thrives in a fast-paced, dynamic environment and brings strong communication, organization, and collaboration skills. This is an exciting opportunity to join a growing biotechnology organization and play a key role in driving successful brand growth and commercialization. What’s in it for you? Comprehensive Medical, Dental & Vision Insurance Basic and Voluntary Life and AD&D Insurance Short- and Long-Term Disability Insurance Flexible Spending Accounts (FSA) and Health Savings Account (HSA) Employee Assistance Programs Pet Insurance Retirement Savings 401(k) with company match and annual discretionary stock options Generous Paid Time Off, Sick Time, and Paid Holidays Career Development and Training What will you be doing? Maintain a detailed understanding of disease states and competitive marketplace dynamics to inform brand strategy Lead the development and execution of marketing tactics aligned to overall brand strategy across HCP and Consumer/Patient audiences Manage agency partners to ensure deliverables are on-strategy, on-time, and within budget Collaborate with cross-functional teams to support commercialization initiatives and optimize launch and lifecycle efforts Partner closely with field sales and market access teams to ensure alignment and effective pull-through of marketing initiatives Ensure all promotional materials comply with regulatory and promotional review requirements Contribute innovative thinking to brand initiatives and identify opportunities to elevate execution and impact Support business performance tracking and adjust tactics as needed to achieve brand objectives What do you need for this position? Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required MBA preferred 7+ years of pharmaceutical or biotechnology marketing experience Experience supporting product or indication launches Strong understanding of pharmaceutical marketing processes and regulatory requirements Experience managing agency partners Experience collaborating with field-based sales teams and understanding market access considerations Demonstrated ability to successfully achieve business objectives Excellent interpersonal, oral, and written communication skills Strong project management skills with the ability to manage multiple priorities Experience working with Key Opinion Leaders preferred Experience in pharmaceutical sales preferred Therapeutic experience in CNS, primary care, rheumatology, pain, or related specialties preferred About Inizio Engage Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science, and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people and providers to improve treatment outcomes. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. We believe in our values: We empower everyone/We rise to the challenge/We work as one/We ask what if/We do the right thing, and we will ask you how your personal values align to them. To learn more about Inizio Engage, visit us at: https://inizio.health/ Inizio Engage is proud to be an equal opportunity employer. Individuals seeking employment at Inizio are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Inizio will consider for employment qualified applicants with arrest and conviction records. Inizio Engage is an equal opportunity employer M/F/V/D. We appreciate your interest in our company, however, only qualified candidates will be considered. Inizio Engage is a strategic, commercial and creative engagement partner that specializes in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people and providers to improve treatment outcomes. That’s why at Inizio Engage we’ve brought together a group of more than 7,000 experts, working in more than 20 countries. A passionate, diverse team with global reach and local knowledge. Together, we partner with our clients to challenge conventional thinking to empower people to make better health decisions and enhance treatment outcomes across the globe.

Requirements

• Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required
• 7+ years of pharmaceutical or biotechnology marketing experience
• Experience supporting product or indication launches
• Strong understanding of pharmaceutical marketing processes and regulatory requirements
• Experience managing agency partners
• Experience collaborating with field-based sales teams and understanding market access considerations
• Demonstrated ability to successfully achieve business objectives
• Excellent interpersonal, oral, and written communication skills
• Strong project management skills with the ability to manage multiple priorities

Nice To Haves

• MBA preferred
• Experience working with Key Opinion Leaders preferred
• Experience in pharmaceutical sales preferred
• Therapeutic experience in CNS, primary care, rheumatology, pain, or related specialties preferred

Responsibilities

• Maintain a detailed understanding of disease states and competitive marketplace dynamics to inform brand strategy
• Lead the development and execution of marketing tactics aligned to overall brand strategy across HCP and Consumer/Patient audiences
• Manage agency partners to ensure deliverables are on-strategy, on-time, and within budget
• Collaborate with cross-functional teams to support commercialization initiatives and optimize launch and lifecycle efforts
• Partner closely with field sales and market access teams to ensure alignment and effective pull-through of marketing initiatives
• Ensure all promotional materials comply with regulatory and promotional review requirements
• Contribute innovative thinking to brand initiatives and identify opportunities to elevate execution and impact
• Support business performance tracking and adjust tactics as needed to achieve brand objectives

Benefits

• Comprehensive Medical, Dental & Vision Insurance
• Basic and Voluntary Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts (FSA) and Health Savings Account (HSA)
• Employee Assistance Programs
• Pet Insurance
• Retirement Savings 401(k) with company match and annual discretionary stock options
• Generous Paid Time Off, Sick Time, and Paid Holidays
• Career Development and Training

What This Job Offers

• Job Type: Full-time
• Career Level: Director