Associate Director, Brand Marketing, Body Category, Naturium

e.l.f. Beauty•Los Angeles, CA

15d•Hybrid

About The Position

Naturium is seeking an Associate Director, Brand Marketing – Body Category to define and drive the global brand strategy and go-to-market vision for its body care portfolio. This is a high-impact role for a brand world builder, someone who can construct the creative and strategic architecture that makes a category feel inevitable, then activate it with precision across markets and channels. The role owner will be responsible for the global brand identity for Naturium body: what it stands for, how it speaks, and where it shows up. They will set the go-to-market vision, shaping how the body brand lands with consumers at every touchpoint from retail floors to cultural conversations. Reporting to the Global Brand Lead, this role operates at the highest level of brand thinking while remaining deeply connected to how strategy converts to real-world brand resonance.

Requirements

8–10+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands.
Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy.
Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments.
Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required.
Strong understanding of the body care category, consumer behavior, and cultural trends.
A genuine cultural antenna. You know what's happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation.
Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling.
Experience working with internal creative teams and external agency partners to deliver high-impact brand work.
Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context.
Strong financial acumen with experience managing brand investment and performance metrics.
Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience.
Highly strategic with strong executional instinct; you can write the brand manifesto and make sure it gets built.
Ability to travel as business needs require.

Responsibilities

Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision.
Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body.
Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own.
Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner.
Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits.
Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints.
Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life.
Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection.
Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium.
Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution.
Partner with Creative, Social, PR, and Media teams to deliver campaigns that are culturally resonant, globally scalable, and unmistakably on-brand.
Define the strategic role of each campaign moment within the larger brand narrative arc for the year.
Own the go-to-market vision for the Naturium body category defining annual and seasonal brand strategies that translate global positioning into commercially powerful US market activation.
Shape the strategic narrative for how the body brand enters, shows up, and wins in the US retail environment across mass, specialty, and DTC.
Set the strategic direction for key retail brand moments with partners ensuring the body brand shows up with power and coherence at every touchpoint.
Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.
Define brand health metrics and success criteria that measure the strength of the body brand world, not just campaign outputs.
Leverage consumer, cultural, and competitive intelligence to continuously sharpen brand strategy and GTM vision.
Build clear, compelling brand narratives for leadership that connect brand equity building to long-range business growth.
Apply a rigorous, insight-led lens to ensure the body brand strategy remains culturally relevant and commercially sharp.
Act as the strategic center of gravity for the body category aligning Global Brand, Creative, Sales, Retail, Integrated Communications, and Consumer Insights teams around a unified brand vision.
Champion the consumer and culture at every cross-functional table, ensuring brand decisions are rooted in deep market and human understanding.
Mentor junior brand talent and cultivate a team culture defined by strategic rigor, creative ambition, and brand obsession.