Associate Director, Brand Management

The Clorox Company • Durham, NC

1d

About The Position

At Clorox we believe in the power of brands and boldly driving growth where others don’t think it’s possible. We aspire to create and nurture human-centered, purpose-driven, technology-enabled brands that consumers love. The Associate Brand Director is the entry point to becoming a Studio Leader/ Marketing Director at Clorox and we are pursuing candidates who are ready to advance to that position in 18-24 months.
WHY JOIN US? • Our Studio model is unique in the industry, enabling greater autonomy, experimentation and faster-decision making. Associate Brand Directors are the entry point to the Studio Leader/Marketing Director role. • We are located in the Bay Area which positions Clorox to blend and enhance our proven, top-tier brand building model with modern marketing to ensure lasting consumer relevancy. • Clorox has a clearly articulated Career Path model providing numerous assignments across diverse brands, categories, business models (B2C, B2B, e-Commerce) and disciplines. • We are a “big | small” company with world-class resources and capabilities where you will also have regular interaction with C-Suite Company leaders
MARKETING’S ROLE AT CLOROX Encompassing Brand Management, Global Insights, Brand Engagement and The Electro Creative Workshop, Marketing Nation at Clorox is Purpose Driven, Human Centered and Technology Enabled. MISSION: We are the Growth Engine of Clorox. We create winning ideas that constantly renew consumer value and energize our brands and businesses around the world. We drive passion for the consumer and its translation into business results. VISION: Our vision is to be the rule makers in our categories. We create ideas to drive growth, set the competitive pace and establish the bar for both superior value and what consumers should expect. HOW WE OPERATE Marketers at Clorox work in roles assigned to Business Units, Innovation or our Capability Center. Throughout a variety of assignments, employees pursue three distinct career paths including General Management, Marketing Leadership and Marketing Specialist. This structure enables marketers to chart their own course with diverse experiences and continuously achieve increasing levels of responsibility, leadership and discipline mastery. Business Unit marketing assignments are organized into unique operating units we call “Studios”. At the heart of our Studios are Studio Leaders/Marketing Directors who function as the central point of passion for a business. Studio leaders manage the marketing group across Brand Management, Global Insights and Brand Engagement while also setting business direction and priorities for Sales and R&D. The Studio structure enables faster decision making, greater business accountability (and authority), improved brand cohesion and increased integration. In this role, you will: Associate Brand Directors work across a variety of roles within our Studios, Capability Center (including e-Commerce), and Innovation. In Studio assignments, the Associate Brand Director reports to the Studio Leader and drives integration within the Studio by shaping business direction, setting communications strategy, leveraging consumer insights, leading rapid response product innovation, and managing business analysis and reporting. They typically manage 1-4 Associate Marketing Managers and play an integral role in executing against the Studio’s business vision and equity goals.

Requirements

• Divergent, curious thinkers who can make us smarter on day one.
• Proven track record of achievement and advancement.
• Strong thought leadership, people leadership and GM mindset.
• Familiarity using modern marketing platforms and capabilities to drive both performance and equity goals.
• 7-9 years of packaged goods or relevant marketing field, with demand creation and/or P&L management experience; previous base brand manager of packaged goods brands with at least $50M in annual sales preferred.
• Potential to advance quickly (18-24 months) to Marketing Director/Studio Leader.

Responsibilities

• Lead multi-discipline marketing team to recommend an integrated annual demand plan across marketing, sales, and commercialization activities
• Lead concept and business case development for close-in (<18 months) new product launches.
• Drive marketing innovation and experimentation to drive growth against new consumer targets, sales channels and uses for our products.
• Lead integration with Sales, Product Supply and Demand Planning to monitor, adjust and recommend monthly and annual volume forecast to Strategic Business Unit General Managers.
• Manage, train, development and provide career coaching to 1-4 Associate Marketing Manager direct reports.

Benefits

• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed