Director, Brand Management (>200M)

W.C. Bradley Co.•Scottsdale, AZ

About The Position

The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity. Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative, Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans. This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams. This position can be based in either Scottsdale, AZ or Columbus, GA.

Requirements

8–12+ years of experience in brand management or marketing leadership
Proven experience leading brands in a multi-channel, retail-centric environment
Strong strategic, analytical, and commercial skills
Experience managing and developing teams
Ability to influence cross-functional stakeholders

Nice To Haves

Experience in consumer goods (durables preferred), home improvement, or adjacent categories
Experience managing complex brand portfolios
Experience with retail media and performance marketing concepts

Responsibilities

Define and lead brand positioning, value propositions, and messaging frameworks.
Own long-term brand strategy and equity objectives across the portfolio.
Lead annual brand planning and ensure alignment to business goals.
Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints.
Manage brand portfolios, including SKU prioritization and lifecycle management.
Lead go-to-market strategy for new product launches and line extensions.
Balance short-term revenue objectives with long-term brand health.
Partner with Creative team to translate brand strategy into compelling storytelling.
Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions.
Align with Trade Marketing and Sales on retail execution and promotional strategy.
Work with Research & Insights to apply consumer, shopper, and category insights.
Build, coach, and lead a high-performing brand management team.
Establish clear brand management processes, frameworks, and governance.
Develop brand talent and succession plans.
Foster a culture of accountability, collaboration, and brand ownership.