Associate Director, Brand Development and Launch - Mood Disorder

Neurocrine Biosciences • San Diego, CA

23d

About The Position

Responsible for supporting Health Care Professional (HCP) and patient marketing activities for Neurocrine products in the US. Contributes to the development and execution of brand strategies and promotional programs; collaborates closely with cross-functional partners to support successful commercialization and achievement of business objectives. Serves as a key member of the brand team, leading major initiatives and driving execution of strategic priorities while providing subject matter expertise on the product, market, and treatment landscape.

Requirements

• BS/BA degree in a scientific or business discipline AND 10+ years of relevant experience, including significant pharmaceutical marketing and/or sales experience with demonstrated success supporting brand strategy and commercialization initiatives.
• OR Master's or MBA degree preferred AND 8+ years of related experience
• OR PhD AND 6+ years of related experience
• Strong understanding of pharmaceutical brand planning and commercialization processes
• Demonstrated ability to lead cross-functional teams and drive alignment among stakeholders
• Experience translating strategic objectives into effective tactical execution
• Strong understanding of HCP and patient marketing channels, including digital and omnichannel approaches
• Ability to operate effectively in a fast-paced, matrixed environment
• Experience managing external agencies and vendor partners
• Ability to travel up to 25%

Nice To Haves

• Pharmaceutical brand marketing experience
• Experience managing agency partners (creative, media, digital, and market research)
• Experience supporting product launches and/or major commercial initiatives
• Prior leadership of cross-functional projects and teams
• Previous people management experience desirable but not required

Responsibilities

• Supports development and execution of the brand’s operational plan, including annual business planning activities, tactical implementation, budgeting, and marketing communications
• Leads key components of brand strategy and commercialization efforts while ensuring alignment with broader brand objectives
• Serves as a subject matter expert for assigned products, market dynamics, customer needs, and treatment landscape
• Partners closely with Medical Affairs, Market Access, Sales, Legal, Regulatory, Commercial Operations, Strategic Marketing, and other cross-functional stakeholders to support implementation of brand strategies
• Leads development and execution of innovative HCP and patient-focused promotional programs, including personal and non-personal promotion, digital initiatives, and peer-to-peer education programs
• Drives creation and execution of HCP and consumer-facing promotional materials and field resources
• Analyzes market trends, customer insights, competitive intelligence, and market research to identify opportunities and inform brand decisions
• Serves as a marketing representative on promotional review activities and helps ensure promotional materials comply with legal, regulatory, ethical, and company requirements
• Manages agency partners and external vendors to ensure high-quality execution of marketing initiatives aligned with brand priorities
• Supports management of brand budgets and monitors expenditures to ensure alignment with approved plans
• Builds and maintains productive relationships with thought leaders, advocacy organizations, and professional groups to support brand objectives
• Leads complex cross-functional projects with significant business impact and provides recommendations to address strategic and operational challenges.
• May mentor less-experienced marketers and provide leadership across cross-functional project teams
• Ensures compliance with all corporate policies, regulations, and applicable laws
• Other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director