Associate Director, Brand Content

Dentsu•New York, NY

21d•$113,000 - $182,850•Hybrid

About The Position

Associate Director - Content & Media Solutions Client: Procter & Gamble 'Corporate Citizenship' line of business Reports to the team Director Who Are We? The Carat Content team invented itself to help brands reach and deepen their connections with consumers in a world where people converge the points of connection, engagement and transaction around content. With a specialty in combining storytelling with media science and research, our goal is to provide meaningful and branded content solutions that deepen consumer identification and brand loyalty. This hybrid position bridges Content and Media Solutions, driving the development of integrated media and brand content strategies for Procter & Gamble. P&G is a global leader in marketing excellence and, through its partnership with Carat, continues to increase growth and deliver award-winning results. The P&G Corporate Media Solutions & Content team supports some of P&G's most awarded programs. These programs promote inclusivity, equality, sustainability, and overall use of advertising as a Force For Good, Force for Growth. Position Summary Carat Content & Media Solutions is looking for an Associate Director (AD) to lead strategy, implementation, and measurement for Procter & Gamble's Corporate Citizenship projects. You will create media and content-led ideas, partnering with Directors, Managers, and Specialists (Video, Audio, Digital, Operations) across planning, execution, and program management. You will help shape P&G's innovation and expansion through media channels, brand entertainment, and content projects. You will be a media and content-focused advertising professional with experience in content development, brand entertainment integrations, program management, compliance, media planning, production, execution, and analytics.

Requirements

5+ years in advertising/media planning (digital, social, influencer, PR, video, or creative).
Client servicing, communication, and project management skills.
Lead teams, manage multiple priorities, and solve challenges under pressure.
Proficient in Microsoft Office and social platforms; MediaTools experience.
Willing to travel quarterly.

Responsibilities

Develop strategic media and content solutions aligned with business and marketing goals, supported by data and insights.
Stay current on media, content, and technology trends to inform client strategies.
Collaborate across P&G and Carat teams to align priorities and identify partnership opportunities.
Partner with P&G clients and entertainment industry partners—media companies, production teams, networks, and agencies.
Pursue new entertainment opportunities and manage existing partnerships.
Provide cost/value recommendations and develop impactful activations.
Oversee media integration agreements and tactical plans with suppliers and activation teams.
Ensure, accurate media plans
Lead client presentations, proposals, and trend POVs.
Manage expectations, deliverables, and program recaps per agency/client guidelines.
Develop paid, owned, and earned media ecosystems based on insights and strategy.
Manage direct reports on financial reporting, budgets, and trackers.
Be a cross-agency liaison for content and media.
Participate in creative approvals, shoots, and production reviews.
Travel to support program success and activation.