Associate Director, Brand Analytics - APEX Oncology

AbbVie•Mettawa, IL

19h

About The Position

The Associate Director, Marketing Analytics, Oncology is a strategic and critical role in the US APEX Oncology organization, responsible for driving advanced analytic initiatives to enable core and emerging capabilities across Data and Analytics, Marketing and Sales Operations, Customer Experiences, Digital Transformation, Executive Reporting, and Forecasting. This role will lead key marketing analytics across all Venclexta indications, enabling brand teams navigate an increasingly dynamic and challenging business environment. Provides both technical and strategic thought leadership in the areas of analytics, marketing, and data sciences in developing and delivering the analytic strategy and operational support for strategic capabilities and transformational initiatives. This role will also engage with external data and service providers (including IQVIA, ZS, and others). This role will lead an analytic team to deliver actionable results to stakeholders across the organization.

Requirements

BS degree required.
8+ years of analytics experience.
Deep expertise in brand performance measurement and analytics required, with a demonstrated track record of designing and leading measurement strategies for product launches and post-launch optimization.
Has a passion for data, analytics, and business strategy projects
Experience developing and executing analytic solutions to address key business questions with measurable outcomes and insights
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving
Experience influencing cross-functional, global, and affiliate teams
Strong written/oral communications skills including communicating to all levels of the organization
Ability to understand the pharma commercial environment and business needs and translate to workable solutions
Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working
Proven success in managing and partnering with internal clients and external vendors
Proven project management skills, including ability to lead in a matrix environment with multiple stakeholders and functions
Good facilitator – can drive collaborative discussions, gather feedback, and provide follow-up on how to incorporate into solution design/delivery
Strategic thinker - can see big picture opportunities and translate into actionable plans but can also understand the details.
Exceptional organizational hygiene and attention to detail in a high-volume environment- is accountable for tracking, prioritizing, and executing against a continuous influx of complex requests, ensuring nothing ‘falls through the cracks’.

Nice To Haves

Advanced degree (e.g. PhD, MS, MBA) preferred demonstrating applied advanced analytics.
Preferred: experience in pharmaceutical and/or healthcare industries, and familiarity with Pharma data and/or experience in advanced analytics/data sciences leading industries (technology, CPG, banking); Oncology and HEM/ONC experience a plus
2+ years of experience negotiating with and managing external vendors

Responsibilities

Leads Advanced Analytics with emerging technology and methodologies to deliver accurate, innovative, and timely insights to support and act as a strategic partner to VEN Brand and Sales Teams.
Independently execute and lead Advanced Analytic initiatives and projects, supervise supplier teams’ analytics work, ensuring analytical approaches implemented are built according to best practice and with eventual scaling in mind.
Proactively identify new and innovative analytic approaches that would improve our ability to answer commercial business questions by closely collaborating with key stakeholders to transform business questions and data into analytic solutions.
Manages ongoing engagements and budgets with external data vendors to ensure AbbVie is getting the appropriate data, services, and support; anticipates, forecasts, and secures appropriate budget funds and support based on current and future business needs.
Leads negotiations with external data vendors for short-term and long-term data and services engagements across national and sub-national script data, Specialty Pharmacy data, Patient Level Data, promotional data, RWD, and other data categories and sources.
Leads the analytic team in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced information and analytical techniques and are properly trained and produce results that fully leverage the data and analytics.
Collaborate with cross-functional partners including Medical Affairs, Market Access, BTS, Digital Lab, and HEOR to deliver holistic insights to the brand team.
Supervisory / Management Responsibility for two Direct Reports.