Associate Director - Athletics Creative Content Producer

Texas Tech University • Lubbock, TX

6d

About The Position

This position develops and executes creative content for assigned athletic programs. The incumbent organizes, creates, designs, and executes a variety of complex video content to market program appeal and implements social media marketing and recruiting strategies to elevate the Texas Tech Athletics brand. Handle production needs from start to finish of original video content to utilize across multiple digital, broadcast, and in-venue platforms. Prepares complex, high-profile video-based content from conception to delivery of the final product. Utilizes technical and creative knowledge to advance brand identity through video content. Organizes, creates, designs, and executes a variety of video content. This includes but is not limited to the following: Promotional videos Hype videos Recruitment videos Responsible for post-production workflow will be handled exclusively through the Adobe Creative Cloud. Responsible for contributing to Creative Solutions content ideation and development. Produces athletic teams’ vlog series. Collaborate with the communications, marketing, and creative staff to develop a cohesive message, branding, and strategy for all Texas Tech Athletics' social media accounts. Applies artistic vision to capture the content of athletes during sporting events. Stays abreast of current projects and publications, as necessary, to produce appropriate marketing materials. Explore emerging spaces and platforms that can be used to elevate the Texas Tech Athletics brand. Utilizes social media for recruiting and marketing campaigns. Research and develop innovative techniques related to video production to ensure cutting-edge practices for the athletic department. Collaborate with the external operations team to conceptualize, create, and distribute strategic and cutting-edge content. Comply with all the NCAA, Big 12, and Texas Tech University rules, regulations, and policies. Performs similar or related duties as assigned or required.

Requirements

• Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.

Responsibilities

• Plan and develop daily business functions for various departments within the athletic organization.
• Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.
• Organize, create, design, and execute a variety of complex video content to market program appeal.
• Implement social media marketing and recruiting strategies to elevate the Texas Tech Athletics brand.
• Handle production needs from start to finish of original video content for multiple platforms.
• Prepare complex, high-profile video-based content from conception to delivery.
• Utilize technical and creative knowledge to advance brand identity through video content.
• Produce promotional videos, hype videos, and recruitment videos.
• Manage post-production workflow using Adobe Creative Cloud.
• Contribute to Creative Solutions content ideation and development.
• Produce athletic teams’ vlog series.
• Collaborate with communications, marketing, and creative staff to develop cohesive messaging, branding, and strategy for social media accounts.
• Apply artistic vision to capture content of athletes during sporting events.
• Stay abreast of current projects and publications to produce appropriate marketing materials.
• Explore emerging spaces and platforms to elevate the Texas Tech Athletics brand.
• Utilize social media for recruiting and marketing campaigns.
• Research and develop innovative techniques related to video production.
• Collaborate with the external operations team to conceptualize, create, and distribute strategic content.
• Comply with all NCAA, Big 12, and Texas Tech University rules, regulations, and policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level