Associate Director, Amazon + Retail Media

Wpromote

10d•$100,000 - $115,000•Remote

About The Position

We're looking for an Associate Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you'll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. This position may be performed remotely in most states within the US, with some exclusions. While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

Requirements

7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
Experience working with or at a brand with $5M+ in annual Amazon budget
A track record leading large, complex, or multi-brand accounts.
Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
Great communication skills, both written and oral, with a strong attention to detail
Extremely well organized, able to balance client timelines and business needs across multiple clients
Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
Ability to manage client expectations and priorities
Experience presenting to senior-level client contacts
The ability to explain the nuances of Amazon clearly and concisely
Working experience of Vendor and Seller Central
An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.
Knowledge about how Amazon marketing and performance affect the purchase funnel
An understanding of Amazon account operations, logistics, and the fees that may be associated with them
Working knowledge of other e-commerce marketplaces outside of Amazon

Nice To Haves

Experience within the pet category
Prior agency experience
Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc)

Responsibilities

Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
Monitoring daily trends, opportunities, and spend across multiple brands
Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
Closely monitoring competitors and category trends
Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
Tasked with some special projects as needed to help the growth of the department