Associate Digital Strategist, Google Photos

M Booth • New York, NY

2d • Hybrid

About The Position

M Booth is seeking an Associate Digital Strategist (ADS) to support a rapidly growing and diversifying portfolio of digital business. The ADS role would primarily work with Google clients and help drive social engagement, community insight, social listening, and creative ideation. This role is for someone who is extremely online, has a feel for what's trending, understands brand tone in comments, and can spot user-generated content. The Assistant Digital Strategist will be at the center of the conversation, monitoring social media, commenting, and surfacing insights that shape how clients connect with their online communities. They will collaborate with designers, strategists, and client leads to bring bold social ideas to life and learn what it takes to build brands in the fast-moving world of digital culture.

Requirements

• 2–4 years of experience managing social media communities on behalf of brands.
• A strong grasp of social platforms—especially Instagram—and the rhythm of what makes content land.
• Solid writing and communication skills; you can channel a brand voice while still sounding human.
• A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior.
• Used to working in a fast-paced environment.
• A team-first attitude and excitement to learn from others.

Nice To Haves

• Experience in tech brands is a plus, but curiosity is essential.
• Experience in influencer marketing is a plus, but not required.
• Knowledge of AI tools (especially Gemini) is a plus in assisting with the content creation process.

Responsibilities

• Own daily community management across various social channels, including Instagram, LinkedIn, YouTube, X, and Facebook for our brands - identifying opportunities to comment on other posts and responding on our own.
• Monitor brand and industry conversations using tools like Brandwatch and Talkwalker, with manual support.
• Quickly draft and post comments aligned with established Brand voice guidelines.
• Spot and flag potential issues early, and respond per our established protocols.
• Attend live events or in-office event management rooms to support real-time coverage and engagement.
• Maintain trackers to log community engagements, responses, and opportunities surfaced.
• Join client meetings to listen in on any social listening/community management/social creation/ publishing needs or shifts, and to share social insights in real time.
• Review meeting agendas and recaps that keep everyone aligned.
• Provide thoughtful perspectives and platform-informed recommendations live and via email.
• Proactively respond to emails from our clients for the workstreams you manage.
• Collaborate with clients and partners on content that authentically features the brand.
• Publish content, maintain content calendars, and keep cross-functional teams up to date.
• Comfortable with reporting and publishing tools (we use Sprinklr) to execute content calendars.
• Track performance and share learnings to inform future work.
• Partner with Analytics on monthly reporting and recommendations.
• Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations.
• Work closely with a team that includes digital strategist, creative team members, and a project manager.
• Develop clever posts when speed or real-time relevance matters.
• Drive small-scale social projects independently.
• Work with the design team to bring posts to life.
• Coordinate real-time content moments quickly and creatively.

Benefits

• A workplace that’s alive with creativity, respect, and humanity.
• Growth opportunities and mentorship to help you build your career in social and digital strategy.
• A hybrid model that balances flexibility and collaboration.
• Comprehensive healthcare and wellness plans for you and your family.
• 401(k), unlimited PTO, paid holidays, and Summer Fridays.
• Additional perks like commuter benefits, family leave, and well-being programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed