Associate, CRM & Lifecycle (NYO)

Foot Locker•New York, NY

About The Position

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today! We’re seeking an Associate of CRM & Lifecycle, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role supports the execution and optimization of customer marketing initiatives designed to increase customer engagement, retention, frequency, and lifetime value. The associate will partner with internal marketing, loyalty, analytics, and technology teams to help deliver meaningful customer experiences across owned channels while supporting business growth objectives.

Requirements

Bachelor’s degree preferred or equivalent professional experience.
2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
Interest in customer behavior, CRM strategies, and lifecycle marketing.
Strong analytical and problem-solving skills.
Experience in working with multiple stakeholders and cross-functional teams.
Proficiency in Microsoft Excel and presentation tools.
Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
Strong communication, organization, and project management skills.

Responsibilities

Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.
Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
Support reporting and measurement of CRM & Lifecycle team KPIs across email, sms, app push and lifecycle cohorts.
Partner with analytics teams to develop insights that improve customer experience and omni-channel journey effectiveness.
Translate customer data into actionable recommendations.
Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
Support communication of campaign results, customer insights, and recommendations to stakeholders.
Partner with creative teams to ensure customer-facing communications align with best practices.
Support campaign calendars, project timelines, testing documentation, and process management activities.
Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
Maintain documentation and reporting assets to support ongoing business operations.
Stay informed on CRM, loyalty, personalization, and customer engagement trends.
Support test-and-learning initiatives to improve customer engagement and retention outcomes.
Participate in training and knowledge-sharing opportunities to build expertise in customer & channel marketing.