Associate Creative Strategist

TubeScience•Los Angeles, CA

7h•Hybrid

About The Position

TubeScience is revolutionizing video marketing with a dual mission: to create the world’s most effective ads and to produce them in unparalleled volumes. Specializing in data-driven video content tailored for social media platforms, TubeScience harnesses advanced analytics and rigorous testing methodologies to understand audience engagement and response, aiming to maximize the effectiveness of their clients’ advertising campaigns. By focusing on rapid experimentation and iteration, they help brands quickly find the most compelling messaging and creative concepts that resonate with their target demographics. Their services are on a pure pay-for-performance basis, meaning clients only pay if TubeScience's videos outperform their internal campaigns. Clients include large advertisers on FB and Instagram across various verticals like fashion, beauty, food, fitness apps, healthcare apps, and financial services. The company focuses on profitable growth with clients, increasing their investment by an average of 80%.

Requirements

Able to learn from training/examples and quickly execute new skills
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Strong Google Sheets/Microsoft Excel skills preferred
Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends
Bachelor’s Degree, or equivalent

Responsibilities

Analyze data in platforms like Meta Ads Manager and TikTok Ads Manager
Perform consumer, product, and competitor research using basic tools/resources
Write scripts and copy for video and static image ads
Ensure visuals match creative strategy outlined for the ad
Give feedback that aligns to the creative strategy of the ad
Execute on feedback given by your Strategy Lead
Identify top-performing concepts within accounts using data and creative analysis
Identify effective concepts/trends in the social media ecosystem
Utilize data, research, and creative insights to formulate effective creative strategy
Collaborate with Post-Production, Production, and your Strategy Lead to produce videos
Analyze the results of creative tests and utilize this analysis to iterate
Contribute to weekly strategic account planning