Associate Creative Director-Social

PepsiCo • New York, NY

44d • $110,700 - $185,250

About The Position

We’re looking for an Associate Creative Director, Social to serve as a senior creative and hands-on maker within the PepsiCo Creative Studio. This role is designed for a social-native creative who can concept, create, and execute work that is platform-first, culturally fluent, and built to perform in real time.
PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.
You'll be leading a team of content creators making social first creative at scale - production knowledge and obsession over social analytics are a must. Ensuring work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Requirements

• 6–9 years of creative experience with a strong focus on social and digital content
• Portfolio demonstrating social-first thinking and execution
• Deep understanding of social platforms, formats, and trends
• Experience working directly with creators or talent
• Strong writing, visual, and storytelling skills
• Ability to move quickly without sacrificing quality
• Collaborative mindset and comfort in fast-paced environments

Nice To Haves

• You are a social creative leader first, not a traditional CD retrofitted for digital.
• You are a maker-leader. Equally excited about the idea and the execution.
• You’re curious, plugged into culture, and confident in your point of view.
• You want to grow into bigger leadership, but you still love being close to the work, sweating the craft, and rallying the team from the front lines.
• You're a leader who doesn’t just direct the work, but actively makes it - setting the standard through hands-on execution.

Responsibilities

• Social-First Concepting: Develop creative ideas designed specifically for social platforms. Ideas that feel native, timely, and culturally connected.
• Hands-On Creative Execution: Lead the making of social content across formats, including short-form video, series, creator collaborations, and reactive moments.
• Creator Collaboration: Work closely with creators and influencers to shape content that feels authentic, entertaining, and brand-right.
• Platform Craft: Apply a strong understanding of TikTok, Instagram, YouTube, and emerging platforms to ensure content is built for how people actually consume and share.
• Social Media Excellence: Have a deep knowledge and hunger for understanding the platform features, algo nuances, and cultural implications across core and emerging social platforms to build creative for how people actually consume and share.
• Creative Leadership: Guide and mentor junior creatives, freelancers, and makers, offering clear feedback and raising the bar on craft and thinking.
• Cross-Functional Collaboration: Partner with social strategy, account, and production teams to bring ideas to life efficiently and effectively.
• Brand Stewardship: Ensure all work aligns with brand voice, tone, and standards while still pushing into new creative territory.
• Presentation & Selling: Help present work internally and to clients with clarity, confidence, and creative rationale.

Benefits

• The expected compensation range for this position is between $110,700 - $185,250.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees