Associate Creative Director

Morgan Street Holdings•Chicago, IL

1d•$115,000 - $125,000•Hybrid

About The Position

As Associate Creative Director, Copy, you’ll own the copy vision for Conair’s PDP program—leading the development of on-page storytelling that is both conversion-minded and operationally scalable across a high-volume SKU pipeline (Amazon-first). You’ll also help shape bigger, brand-building moments: defining messaging platforms and campaign narratives that connect product truth to culture, retail realities, and shopper intent. You’ll work end-to-end across the PDP workflow—partnering with DEX/Strategy to translate category insights, content hierarchy, and SEO/GEO direction into clear module-by-module copy; collaborating with Design and Studio to ensure words and visuals land together; and using tools like Vizit to test, iterate, and validate creative before it ships. In parallel, you’ll lead strategic campaign initiatives tied to key launches—developing core messaging, writing hero narratives and modular toolkits, and adapting copy across touchpoints (retail, paid, social, CRM/email, and other brand channels) so Conair shows up with one consistent voice wherever shoppers encounter the brand. You’ll also help set standards (templates, naming conventions, tone guidance, metadata-friendly structures) so copy can move cleanly through reviews, QA, and PIM/DAM publishing.

Requirements

7+ years of copywriting experience (agency or in-house), including eCommerce and/or brand storytelling; portfolio examples that demonstrate clear hierarchy, sharp headlines, and ability to simplify complex product features.
Deep familiarity writing for PDPs (Amazon preferred): above-the-fold modules, below-the-fold/A+ structures, comparison moments, and scannable benefit-led messaging within retailer constraints and best practices.
Experience leading copy at scale: setting copy standards and templates, providing editorial direction, and partnering with SEO to apply SEO/GEO keyword strategy naturally; comfortable testing/iterating creative with tools like Vizit when available.
Strong cross-functional leadership—working with DEX/Strategy, Design, Studio, and Account/Ops; able to mentor and develop junior writers (delegation, editing, coaching) and deliver copy that is cleanly formatted for PIM/DAM workflows (e.g., Salsify) and QA governance.

Nice To Haves

Experience working within PXM/PIM/DAM environments (e.g., Salsify): writing in structured fields, managing versioning, and partnering on governance/QA to keep product content accurate and publish-ready.
Bonus: experience with broader product content ecosystems—product naming, packaging copy, instructional booklets (IBs), retail toolkits, and social/paid copy—while maintaining a single, consistent voice across touchpoints.

Responsibilities

Help define and evolve the distinct identities across Conair’s brand portfolio—creating clear voice/tone guidance, messaging guardrails, and proof/claims patterns by brand so each brand feels differentiated while still staying cohesive and compliant.
Own PDP copy output across priority SKUs—writing and guiding SEO/GEO-optimized module copy (titles, bullets, feature callouts, comparison language, and below-the-fold storytelling) that is clear, scannable, and on-brand.
Build and evolve repeatable copy frameworks and templates (module taxonomy, tone/voice guidance by sub-brand, claims and proof patterns, table/bullet structures, and metadata-friendly formatting) so we can deliver high-quality copy at speed across a large SKU pipeline.
Lead copy for strategic campaign initiatives alongside the PDP engine—developing campaign territories, messaging platforms, and go-to-market narratives for launches and seasonal priorities, then translating them into usable toolkits and modular assets.
Partner tightly with DEX/Strategy, Design, and Account/Ops to align on content hierarchy and approvals, and to ensure copy ladders up to the creative direction; mentor junior copy talent by delegating, editing, and raising craft through clear feedback.
Maintain copy QA and readiness for publishing: accuracy against product specs, claim substantiation alignment, consistent terminology, and clean formatting so content can move through reviews, QA, and PIM/DAM (e.g., Salsify) workflows without rework.
Use Vizit (and other available tools) to test and refine module messaging—iterating on headlines, benefit ordering, and proof points to improve clarity and performance while maintaining brand voice.
Write and oversee below-the-fold storytelling (A+ and Brand Store where in scope): brand story, how-to education, ecosystem selling, comparison narratives, and accessory education—built as modular content that can be reused and adapted across SKUs.
Extend campaign and product narratives across channels: write and adapt copy for retail placements, paid/social modules, email/CRM, and other brand touchpoints—ensuring the message stays consistent while the execution fits each format.
Collaborate with Creative, Studio, and Conair stakeholders to ensure copy aligns to product truth and required disclosures—supporting related needs like packaging/IB language, toolkits, social/paid modules, and other retail content as the program expands.