Associate Creative Director, Marketing

Range•McLean, VA

11d

About The Position

Range is creating AI-powered solutions to eliminate financial complexity for our members. We're transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We're obsessed with member experience — we've built an integrated platform that tackles the full spectrum of financial needs: investments, taxes, retirement planning, and estate management, all unified in one intuitive system. Backed by Google's Gradient Ventures and Cathay Innovation, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life — from former CEOs and startup founders to experts from leading hedge funds and tech companies. If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people discover and experience our brand, while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together. About the Role We are looking for a senior, strategic Creative Director to own the creative vision for how Range shows up in the world. This is a rare opportunity to build an in-house advertising function from the ground up at a well-funded, hyper-growth fintech company. Today, our ad creative is managed by an external agency. You will take ownership of that relationship — directing, elevating, and when needed, challenging the agency's output — while also building Range's internal creative capability. You will be the internal authority on what great advertising looks and sounds like for Range: what angle to take, what visual language resonates, what copy earns a click, and how the story holds together from the first impression all the way through the homepage, landing page, and member registration. This is not a production role. You are a creative director and strategic thinker first. You will concept campaigns, write or direct copy, set the visual direction, and ensure our brand promise is consistent and compelling across every paid touchpoint. You will partner closely with our performance marketing team, who will handle media buying and channel execution — your job is to make sure the creative they're running is exceptional. You know what's cool. You understand trends. You have strong instincts about what earns attention and what earns trust, and you know how to apply both to a premium financial brand.

Requirements

Advertising Creative Leadership. You have a track record of concepting and directing advertising campaigns — not just executing them. You've led agencies or in-house creative teams and know how to set a standard and hold people to it.
Brand and Copy Instincts. You have strong, confident opinions about messaging. You can write a compelling headline, a clear value proposition, and a landing page that converts — and you know when the agency's draft isn't good enough. You understand how to balance brand storytelling with direct response principles.
Cultural Awareness. You know what's trending, what's resonating, and what feels dated. You bring a fresh, modern sensibility to everything you touch, and you're not afraid to push Range's creative in a bolder direction.
Full-Funnel Thinking. You understand how advertising connects to the broader member journey. You think about the ad-to-landing-page-to-registration flow as a single creative system, not a series of disconnected assets.
Collaborative by Nature. You work well with performance marketing, product, and leadership teams. You can translate data and business goals into creative direction, and you can translate creative decisions into language that resonates with non-creative stakeholders.
Startup Adaptability. You thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly. You've operated in a growth-stage company or built an in-house creative capability from scratch.
7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup. Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.

Responsibilities

Own Range's Marketing Creative. Take full ownership of the creative strategy and output for Range's performance ads — from paid social and video to landing pages and registration flows. You are the internal creative lead, and everything that runs in the market reflects your direction and standards.
Direct Agency Partners. Manage our relationship with external creative agencies, providing clear, confident briefs and elevating their output to meet Range's bar. You know how to get the best work out of agency partners and when to push back.
Set the Creative and Copy Direction. Develop and maintain a clear, compelling point of view on Range's advertising voice and visual language. Provide strategic direction for copywriting and content marketing — ensuring our messaging speaks directly to high-income earners, tech professionals, and executives in a way that feels modern, credible, and trustworthy.
Ensure Full-Funnel Creative Cohesion. Oversee the creative journey from ad to homepage to registration. The promise we make in an ad must be the experience a prospective member has when they arrive. You will work closely with product and growth teams to close any gaps in that narrative and reduce no-show rates.
Stay Culturally Sharp. Stay ahead of advertising trends, platform creative formats, and cultural moments. You know what's resonating on Meta, YouTube, and LinkedIn right now — and you know how to apply those instincts to a premium brand without losing credibility or trust.
Generate a Continuous Stream of Fresh Creative. Range needs a steady pipeline of new ad concepts in market at all times. You will build a system for generating, testing, and refreshing creative — partnering with performance marketing to understand what's working and using those insights to sharpen future concepts.
Collaborate Cross-Functionally. Partner with performance marketing, product, and content teams to ensure creative strategy and business strategy are aligned. You may embed with product pods and will be a key voice in shaping how Range communicates its value to prospective members.