Associate Creative Director - Copy

Gen Digital•New York, NY

4d•Hybrid

About The Position

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery. This role combines strategic thinking, conceptual development, writing craft and team leadership. You will partner closely with Creative Directors, Art Directors, designers, producers, strategists, marketing stakeholders and external partners to carry work from brief through final delivery. You will develop campaign platforms, messaging frameworks, headlines, scripts, and long- and short-form copy across digital, social and integrated channels. You will lead constructive critique, present work to senior stakeholders and protect the strength of creative ideas while responding appropriately to feedback, business requirements and legal or compliance considerations. As a senior member of the creative team, you will help set the standard for copy and conceptual thinking, support the development of other creatives and ensure work is clear, distinctive, on-brand and relevant to its intended audience.

Requirements

Substantial copywriting and creative concepting experience within an agency, in-house creative studio or consumer brand environment.
Experience operating at Associate Creative Director level or as a senior copy lead with responsibility for creative direction and team development.
Ability to develop a creative platform from a brief and carry it consistently across channels.
Written across brand, product, advertising, digital, social and integrated campaigns.
Comfortable presenting creative work and recommendations to senior stakeholders.
Experience directing and reviewing the work of copywriters and other creative partners.
Ability to balance creative ambition with commercial objectives, audience needs and delivery requirements.
Comfortable working with legal, compliance and other structured review processes.
Copywriting and editorial craft across long- and short-form content.
Campaign platform and messaging framework development.
Creative concepting and idea development.
Creative direction, critique and feedback.
Senior stakeholder presentation and communication.
Understanding of how copy, design, motion and production work together.
Ability to manage competing projects, deadlines and stakeholder input.
Sound judgment when working with brand, legal and compliance requirements.
Practical understanding of AI-assisted creative tools and their responsible use.
Ability to connect creative decisions to audience, brand and business objectives.
Clear and direct in how you communicate creative ideas and feedback.
Comfortable making decisions and giving creative direction.
Collaborative, without losing ownership of the work.
Open to challenge, testing and iteration.
Able to operate through ambiguity and changing priorities.
Curious about new tools, formats and consumer behaviours.
Focused on the quality of the idea as well as the quality of its execution.
Portfolio demonstrating both conceptual thinking and finished copy across different formats and channels.

Nice To Haves

Experience within consumer technology, financial services, cybersecurity or another regulated industry.

Responsibilities

Lead copy and conceptual development across brand, product and integrated marketing campaigns.
Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
Write and oversee headlines, scripts, social copy, digital advertising, campaign content and other long- and short-form work.
Translate business, brand and product objectives into clear creative ideas and messaging.
Partner with Creative Directors and Art Directors to develop ideas that work cohesively across copy, design, motion and production.
Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners.
Present concepts and creative recommendations to senior marketing and business stakeholders.
Protect the core creative idea while incorporating relevant feedback and meeting business, brand, legal and compliance requirements.
Guide work from initial brief and concept development through production and final delivery.
Manage multiple campaigns and workstreams while maintaining consistency and quality.
Support and develop copywriters through feedback, coaching and day-to-day creative direction.
Partner with agencies, freelancers and production partners when additional support is required.
Contribute to testing and iteration by developing different concepts, messages and copy variations.
Stay current on consumer behaviour, platform changes, creative formats and developments in AI-assisted creative work.
Use AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels, while maintaining human judgment, originality and editorial craft.
Ensure AI-supported work meets Gen’s standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information.