Associate Creative Director, Copy - Song Life, Part of Accenture Song

Accenture•New York, NY

2d•$80,400 - $293,800

About The Position

Accenture Song Life is a growth engine for biopharma, reinventing the traditional Agency of Record model to focus on building continual relevance and driving growth. They leverage AI, data, life sciences expertise, and an agile approach to serve clients with world-class creativity, technology, and consulting rigor. The Associate Creative Director, Copy is a key role within this structure, responsible for leading creative copy efforts for healthcare audiences (HCPs and patients/caregivers) in a highly regulated life sciences environment. This role requires a deep understanding of clinical data, the ability to craft compelling narratives, and confidence in interacting with clients and internal teams. The position emphasizes collaboration, innovation, and a passion for making a difference in patients' lives within a fast-paced, energetic setting.

Requirements

At least 12 years of conceptual healthcare/copywriting experience, preferably in a health care marketing or communications agency
At least 5 years of experience working in the Oncology area on multiple agents
At least 5 years of brand launch experience for both HCP and patient audiences
A least 10 years of proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint
At least 10 years of proven organizational and timeline prioritization skills; scheduling flexibility to accommodate work volumes and the ability to manage multiple assignments
At least 5 years of experience in strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral
Experience writing for healthcare audiences (both HCPs and the patient/caregiver audience)
Understanding of how to develop content that will capture interest, build trust and work in a highly regulated industry – life sciences and/or health sector
Collaborative with team members from multiple disciplines, including art/visual design, client services, performance marketers, data/analytics, strategy and more
Understanding of how to create unique content for emerging media and tech (especially helpful in unique healthcare platforms)
Experience writing/evaluating copy based on clinical product information
Ability to find compelling narratives in clinical data and prescribing information
Ability to interact confidently with both Life Sciences brand marketers as well as healthcare system/provider and patient audiences
Ability to become familiar with the brand, science, and strategic issues for each project
Experience in multiple therapeutic areas is key
Understanding of how to create content that aligns to our clients’ strategic objectives
A number of years of supervisory experience
Extremely comfortable in front of clients
Passion for making a difference in patients’ lives
Ability to thrive in a fluid, fast-paced, energetic environment
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Nice To Haves

Bachelor's degree or equivalent (minimum 12 years) work experience

Responsibilities

Participates in strategic and tactical meetings to develop effective campaigns and activations reflecting the clients’ objectives
Delves into the data and develops a strong working knowledge of claims and messages
Contributes innovative ideas and tactics appropriate to client marketing strategy
Brainstorms campaign ideas with colleagues
Contributes to thought decks for campaign presentations
Plans, develops and writes materials as assigned, working closely with medical colleagues on specific initiatives to ensure alignment with strategic objectives
Partners with art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client’s strategic imperatives
Supervises a small team of copywriters
Interacts and collaborates closely with clients daily
Partners with internal team and provides onsite support at key client meetings or events
Attends and participates in MLR reviews as needed (Experience in live reviews is key)
Secures references as needed through the appropriate channels to provide full support of all claims within a deliverable and provides clean delivery of reference packets for internal and client teams
Collaborates with medical editors to resolve grammatical, content or stylistic errors or concerns
Works to tight deadlines and can juggle multiple projects
Takes a proactive solutions-oriented approach into all tasks
Maintains high standards and ensures only the best work is released to the client