Associate Creative Director - Brand (Alani)

Celsius•Boca Raton, FL

5d•Onsite

About The Position

Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands: CELSIUS®, ALANI NU®, and ROCKSTAR®. We pride ourselves on empowering our people, fostering a collaborative culture built on inclusivity, innovation, and the belief that great ideas can come from anywhere. We are building a category where energy is lived, performance meets personality, brand becomes community, and every can sparks a statement. This is the future of modern energy. This is Celsius. We are seeking an Associate Creative Director - Brand to join our team and redefine what it means to be energized. This is an in-office, full-time position at the Celsius HQ in either Louisville, Kentucky or Boca Raton, Florida.

Requirements

Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
7+ years of experience in visual design within an agency or in-house creative team
Proven leadership and team management experience across design and copy disciplines
Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
Deep understanding of brand systems, hierarchy and creative execution at scale
Advanced layout, packaging, illustration, color theory and typography skills
Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
Experience with digital-first design and a solid understanding of UX/UI best practices
Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
Highly collaborative, excellent communicator with strong presentation skills
Proven ability to inspire, support and co-create with team members to produce exceptional creative work
Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
Open, thoughtful and constructive in giving and receiving feedback
Exceptionally organized, accountable and self-motivated with excellent time management
Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
3D / CGI experience a plus but not required

Nice To Haves

3D / CGI experience a plus but not required

Responsibilities

Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
Collaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
Guide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu’s identity
Write detailed creative briefs and manage external creative partners or freelancers as needed
Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
Bring strong visual storytelling, layout and illustration skills to hands-on work when needed
Operate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflows
Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
Model ownership, accountability and initiative across all workstreams.
Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
3D / CGI experience a plus but not required