Associate Creative Director, Art Director

Genius AI • New York, NY

3d • Hybrid

About The Position

Genius AI is hiring an Associate Creative Director, Art Director to own the ideas behind major campaigns, develop creative concepts, direct video and photography, and define the verbal approach while remaining hands-on in producing and testing the work. The role sits at the center of brand marketing campaigns, including holistic brand campaigns, paid Meta concepts, and customer stories. The successful candidate will challenge existing creative approaches, use AI to accelerate creative work, and bring both strong writing instincts and an art director’s eye to briefs.

This is a hybrid role for someone commutable to Genius AI’s New York City headquarters or San Francisco office. The company generally works in the office three to four days per week, with required attendance on Tuesdays and Thursdays.

The role involves originating campaign platforms and written concepts; developing paid social concepts; writing scripts, headlines, manifestos, and briefs; directing customer-story video and photography from treatment through final edit; building AI-powered creative workflows; iterating quickly while maintaining craft; connecting campaign concepts to company goals across marketing channels; and mentoring designers and editors.

Requirements

• At least 8 years of experience in art direction and concept development at an in-house brand team, creative agency, or brand studio.
• A portfolio led by campaigns and video.
• Fluency in using AI to concept, storyboard, prototype, and produce, including experience building repeatable workflows.
• Ability to set direction, ship concepts, and iterate quickly.
• Demonstrated copywriting craft, including taglines, scripts, and narrative that can stand on its own without visuals.
• Experience leading the creative vision for video and photography shoots from concept and treatment through final edit.
• Experience creating paid social work designed to perform and understanding how creative earns attention in a feed.
• Ability to connect creative work to business goals and understand how ideas move across paid, lifecycle, product, events, and sales.
• Must be commutable to the New York City headquarters or San Francisco office.

Responsibilities

• Originate campaign platforms, creative approaches, and written concepts across paid social, video, and brand moments.
• Lead concept development for paid Meta campaigns, creating work designed to earn attention in the feed and perform against data.
• Write scripts, headlines, manifestos, and creative briefs that communicate concepts before design or production begins.
• Art direct customer-story videos and photo shoots from treatment through final edit, including casting, shot lists, and edit feedback.
• Build AI-powered workflows for concepting, storyboarding, and production, and establish standards for the team’s use of AI.
• Show work early, incorporate feedback, and iterate quickly while maintaining a high standard of craft.
• Connect concepts to company goals and plan their application across brand, paid, lifecycle, product, and events.
• Mentor designers and editors and raise the team’s craft and conceptual thinking.

Benefits

• Flexible PTO.
• Competitive health and dental insurance options, with premiums partially covered by GG.
• Fertility and adoption benefits through Carrot and Kindbody.
• Generous, fully paid parental leave.
• 401(k) contributions available starting on the first day of employment.
• Yearly stipend for approved learning and education-related expenses.
• Pre-tax commuter benefits.
• Dependent Care FSA.
• Opportunities for teams to gather in person throughout the year for team bonding.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed