Associate Consumer Insights - Transformation Innovation

Bimbo Bakeries USA • Irving, TX

12h

About The Position

Bimbo Bakeries USA (BBU) is undergoing a transformation to accelerate brand growth. This role, part of the Marketing Center of Excellence (MCOE) group and reporting to the Director of Consumer Insights (CI), Transformation, will be instrumental in fostering a consumer-obsessed culture at BBU. The primary focus will be on the Innovation pipeline for 3+ years out, cross-and portfolio transformation, and leveraging advancements in AI-driven solutions.

Requirements

• Experienced insights innovation professional who has experience employing the appropriate custom research projects for assessing new innovation ideas.
• Must have the people skills to explain findings, insights, and learnings to marketing partners.
• Experience managing many projects concurrently for smooth and timely delivery.
• Passion for Insights, empathy for consumers and what they need and want (spoken or not).
• Proven track record of custom research management and insightful thinking for innovation, particularly further out innovation.
• Strong interpersonal skills and a heart for building effective working relationships with other BBU associates and partners.
• Curious, adaptive, future focused, with a continuous improvement mindset.
• Experience with data sources to incorporate into evidence-based innovation recommendations and plans (custom quant tabs, syndicated data systems, etc.).
• Bachelor’s degree in business, psychology, social studies, anthropology, or similar, Data & Analytics, Information Systems, Strategy, or related fields.
• At least three years of experience showing progress in their skills, knowledge, and accomplishments in an insights function or role, with increasing focus on innovation insights solutions.
• Some experience of using AI tools.
• A self-starter able to follow structured processes and timelines with little supervision.
• Ability to work effectively and positively with teams.
• Positive, curious, creative and innovative thinker with the ability to energize, influence, and work effectively.
• Self-starter with proven ability to manage complexity and problem-solve.
• Computer skills and proficiency with PowerPoint, Excel, and other software/applications.

Responsibilities

• Contribute to building a consumer obsession culture at BBU.
• Employ appropriate custom research projects for assessing new innovation ideas, particularly for advanced innovation 3+ years out.
• Explain findings, insights, and learnings to marketing partners.
• Manage many projects concurrently for smooth and timely delivery.
• Embrace changing CI ways of working given the acceleration of AI tools.
• Enthusiastically use new AI-assisted insights tools, automation, and advanced analytics to improve insight speed and quality.
• Support adoption of new CI processes, tools, and AI-enabled methods through training and enablement materials.
• Implement frameworks for intake, prioritization, governance, and insight quality.
• Conduct accuracy checks of results beyond project management.
• Drive alignment with partners prior to launching research as well as to the results for decision making.
• Help build plans to deliver on consumer needs and wants.
• Coordinate innovation learning agendas across portfolios with assistance from reporting manager.
• Incorporate data sources (custom quant tabs, syndicated data systems, etc.) into evidence-based innovation recommendations and plans.

Benefits

• Competitive pay and benefits
• Safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees