Associate, Builder AXP

Humana

3d • $86,300 - $118,700 • Remote

About The Position

Become a part of our caring community and help us put health first. Join Humana’s Communication Delivery and Execution team as an Associate, Builder AXP, where you’ll support the configuration and deployment of Next Best Action (NBA) journeys using Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and HTML-based communications. This role offers the opportunity to learn and grow within a collaborative, agile environment while contributing to impactful member experiences. You will assist in various phases of the product lifecycle by helping translate NBA strategy into journey/campaign logic, supporting testing and deployment, and contributing to ongoing optimization efforts. You’ll work closely with cross-functional teams to ensure journeys are accurate, compliant, and aligned with business goals.

Requirements

• Bachelor’s Degree in marketing, business, or a related field or 1-3 years of experience working within a marketing campaign delivery team
• 1–2 years of experience in marketing operations, lifecycle marketing, or digital campaign support
• Must have exposure to Adobe Journey Optimizer, Adobe Experience Platform, Salesforce or similar platforms
• Beginner level or higher proficiency in HTML/CSS for email or web development
• Strong attention to detail and ability to collaborate across technical and business teams
• Interest or experience in working in agile-based pod environments

Nice To Haves

• Familiarity with Next Best Action personalization logic, event triggers, and segmentation
• Exposure to regulated industries such as healthcare or financial services
• Basic understanding of JSON, event payloads, or API-driven personalization
• Experience with responsive email design and accessibility standards
• Adobe certifications in AEP or AJO are a plus

Responsibilities

• Assist in configuring and testing personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy
• Support the data analytics team in building and validating audience segments in Adobe Experience Platform
• Collaborate with lifecycle marketers and channel leads to activate journey/campaign logic and improve targeting
• Conduct quality assurance across journey components including events, wait steps, personalization rules, and triggers
• Build and maintain HTML-based email templates and other digital assets to support journey execution
• Ensure HTML communications are responsive, accessible, and aligned with brand standards
• Monitor journey/campaign performance and assist in resolving execution issues
• Maintain documentation and contribute to platform governance and best practices
• Participate in training and enablement efforts to expand AJO/AEP capabilities across the team
• Help deliver personalized member journeys/campaigns that enhance engagement and satisfaction
• Support accurate and compliant execution of NBA logic across channels
• Contribute to operational excellence through QA and platform stewardship
• Grow your expertise in marketing technology, HTML development, and journey orchestration

Benefits

• medical
• dental
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level