Associate Brand Manager

Winery Exchange • Novato, CA

54d • Hybrid

About The Position

Reporting to the Director of Brand & Digital Marketing, the Associate Brand Manager will support the full brand team including the Senior Brand Manager and Brand Manager. This role will play a key role in executing brand strategies specific to the United States and Canada as directed by the Director. Key focus areas include, but are not limited to: Internal & External Brand Champion: Create sell presentation that show storytelling skills, passion and energy Build brand positioning to appeal & gain traction with the target consumers for key brands Lead day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work Lead cross functional teams (Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP) to execute key brand strategies Manage innovation & packaging related tasks in partnership with Project Management, winemaking, and procurement teams Lead data analysis for brand alongside internal and external cross functional partners; bring unique insights to team Maintain deep knowledge of competitive set status including innovation items, pricing adjustments, marketing programming, etc.) Play key role in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc. Develop brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc. Energize and influence agency partners (media, creative, PR agencies) to perform best-in-class work Represent brand at events including at the tasting room's consumer and trade events Lead budget management for the brand (reconciliations, recommendations, invoice processing, etc.)

Requirements

• Bachelor's Degree in related field required
• 3+ years of brand marketing experience, ideally in the alcohol industry.
• Understanding of the 3-tiered distribution system.
• A desire to be immersed in the wine business.
• Passion for building brands and exposure to breakthrough consumer advertising, retail activation, and media execution.
• Excitement for developing brand positioning, consumer articulation and strategy
• Experience partnering with sales teams & mobilizing to achieve business goals.
• Able to influence agencies and engage with focused briefs/feedback.
• Experience working with syndicated data sources (Circana/Nielsen) is a plus; exposure to business data systems is a requirement.
• Business acumen and analytical skills and ability to produce actionable insights, financial and P&L understanding.
• Think like a business owner - someone who can take initiative and get things done while having fun in an entrepreneurial environment.
• Experience managing budgets.
• Ability to travel within the US and Canada.

Nice To Haves

• Master's Degree or Marketing Certificates a plus
• Experience working with syndicated data sources (Circana/Nielsen) is a plus

Responsibilities

• Create sell presentation that show storytelling skills, passion and energy
• Build brand positioning to appeal & gain traction with the target consumers for key brands
• Lead day-to-day business management to keep brand team moving at a fast-pace & executing best-in-class work
• Lead cross functional teams (Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP) to execute key brand strategies
• Manage innovation & packaging related tasks in partnership with Project Management, winemaking, and procurement teams
• Lead data analysis for brand alongside internal and external cross functional partners; bring unique insights to team
• Maintain deep knowledge of competitive set status including innovation items, pricing adjustments, marketing programming, etc.)
• Play key role in annual brand planning process including program ideation, innovation research, pricing and volume recommendations, etc.
• Develop brand assets and related marketing materials including digital media campaign, in store POS, tasting room materials, etc.
• Energize and influence agency partners (media, creative, PR agencies) to perform best-in-class work
• Represent brand at events including at the tasting room's consumer and trade events
• Lead budget management for the brand (reconciliations, recommendations, invoice processing, etc.)

Benefits

• WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products!
• We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Beverage and Tobacco Product Manufacturing