Associate Brand Manager

Curaleaf•Stamford, CT

7d•$79,000 - $87,000

About The Position

We're looking for a strategic Associate Brand Manager to contribute to growth in our vapes and edibles portfolio. As the Associate Brand Manager, you'll support new product launches—from concept through commercialization—collaborating closely with Creative, Insights, Trade, and Analytics teams to deliver impactful campaigns and in-sector innovation. Using performance metrics and trend analysis, you'll monitor brand performance, category trends, and identify insights to guide strain strategy and broader brand activations. You will collaborate closely with the Digital, Social, and Media teams to optimize our brands' online and eCommerce presence. In this role, you'll partner with agencies and field teams to maintain brand integrity, execute against key brand objectives, and bring compelling brand storytelling to life across retail channels.

Requirements

2-3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries(e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.)
Bachelor's degree in Marketing, Business Administration, or a related discipline
Proficient in digital and social marketing execution, including campaign support, content coordination, and performance measurement
Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post-campaign analyses, and informing strategic decisions
Cross-functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications
Written/verbal communication skills, project management, and interpersonal abilities—able to coordinate and meet project timelines across teams and agencies

Responsibilities

Creative Execution: Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches.
Trade & Retail Initiatives: Support retail activations, promotional programs, and communication with field teams.
Budget Management: Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals.
Swag & Merchandising Development: Coordinate the creation and distribution of branded merchandise and point-of-sale materials.
Digital & Social Footprint: Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance.
Category Research & Trend Spotting: Gather and analyze market data to identify emerging trends and inform brand strategies.