Associate Brand Manager
About The Position
Ocean Spray is hiring for a(n) Associate Brand Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote. The Beverage Brand Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the simple, honest goodness of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission. We are seeking an Associate Brand Manager to support the Growth Channels for our Beverages business. We are a high energy, entrepreneurial group dedicated to spearheading new initiatives for the brand in places where people eat, drink, play, and work! Under the guidance of the Senior Manager, the role will assist in the development and execution of the short term and long-term strategy, marketing and innovation objectives for the Food Service, Club, Value, and Drug channels. Creativity, communication, and business management are key to success in this role. Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
Requirements
- Bachelor’s Degree required, MBA Preferred.
- Candidate must have 2-3+ years of work experience in CPG brand management or with a marketing/strategic management consultancy.
- Channel Marketing experience preferred.
- Strong proficiency with IRI / Nielsen POS data.
- Ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way.
- Outstanding organizational skills with meticulous attention to detail, comfortable being both analytic and creative.
- Candidates should be self-starters who have demonstrated personal and thought leadership capabilities in prior responsibilities.
- Candidates must possess basic knowledge of marketing practices and principles.
- Strong interpersonal and communication skills, with a proven ability to influence without authority.
- Travel 10%.
Nice To Haves
- Previous exposure to business unit P&L ownership, a plus.
Responsibilities
- Serve as a key member of Beverage Brand Marketing Team, responsible for supporting on all aspects of business ownership, including marketing communication strategy, packaging design, product forecasting.
- Responsible for tracking and reporting on weekly and monthly business performance, making recommendations derived from data and consumer insights.
- Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials.
- Develop, own and monitor channel-specific forecasts, as part of Ocean Spray’s monthly demand planning process.
- Lead and influence cross-functional teams in channel specific product launches and initiatives.
- Support in development & execution of channel specific marketing and shopper programs to drive demand.
- Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals.
- Partner with Sales team and relevant third parties supporting the business.
Benefits
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health, Dental and Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- 1:1 health coaching
- Supportive benefits for all the stages of your life
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
- Short-Term Incentive/Performance bonuses
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions – Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
