Associate Brand Manager

The Kraft Heinz Company•Chicago, IL

38d•Onsite

About The Position

As an Associate Brand Manager, you will be accountable for creating customer demand as well as helping to build a brand strategy to drive long term growth. Associate Brand Managers are leaders in the business and will be responsible for portfolio strategy, full P&L ownership, and managing customer and commercialization initiatives. You'll lead a cross-functional team of colleagues from Product & Packaging, R&D, Culinary, Consumer Insights, Sales, Finance, Supply Chain, and Operations and manage the end-to-end commercialization process to bring new and exciting innovation products to market. This position is best suited for someone who has a strong bias for action, strong analytical skills, ownership mentality, and creative problem-solving skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines.

Requirements

Familiarity with Profit & Loss (P&L) statements, with a basic understanding of financial metrics and ability to interpret and apply financial data to inform business decisions
Experience managing the full lifecycle of CPG product commercialization through the stage gate process, from idea generation to product launch and retail distribution
Experience with syndicated sources such as Nielsen or Circana/IRI required
Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (experience in cross-functional team management preferred)

Responsibilities

Owns the P&L and comprehends key levers to drive profitability
Monitors business performance, identifies actions needed, and implements action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance)
Leverages syndicated data sources to understand own and competitor category performance, bringing forth insights and recommendations that drive business impact
Contributes to the Masterbrand innovation strategy and 3-year pipeline by identifying trends, consumer jobs to be done and innovation territories that align with our Masterbrand strategy and point-of-difference
Leads the ideation, development and execution of new products for assigned brands. Manage the product commercialization process through the stage gate process and lead cross-functional teams (including R&D, Marketing, Culinary, CIS, Supply chain, Sales & Finance) ensuring timely, on budget and successful project completion
Manages agency relationships for packaging design of new products, and lead validation with consumers in partnership with the consumer insights team
Partners with the Marketing & Sales teams to develop compelling product launch plans, product positioning, packaging, and promotional strategies and customer & sales presentations

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial - 401k, Life, Accidental Death & Dismemberment, Disability

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