Associate Brand Manager

Russell Stover•Kansas City, MO

40d

About The Position

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you'll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman's, and Pangburn's have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let's continue making chocolate lovers happy! A day in the life… As the Associate Brand Manager, you will work with the Sr Brand Manager to develop & manage a broad variety of products & projects from beginning to end. You will also pull and analyze market and consumer panel data and use that data to enhance product offerings within their assigned portfolio. You should have strong project management skills in order to constantly update and steer your portfolio of products towards sustainable and profitable long-term growth.

Requirements

Bachelor's degree in business, marketing, or related field
2+years of experience with brand or product management experience with a CPG company
Proficient using Microsoft Word, Excel and PowerPoint
Experience analyzing and interpreting data
Experience working with IRI or Nielsen
Able to manage ambiguity and thrive in a fast-paced, entrepreneurial environment
Strong creative skills to properly evaluate; an eye for creative
Strong attention to detail and accuracy
Exceptional presentation and communication skills
Self-starter, able to act with agility and time management skills to accomplish tasks and meet projects deadlines
Commitment to continuous self-improvement to develop critical marketing management skills
Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation.

Nice To Haves

Responsibilities

Understand syndicated data reporting systems such as Nielsen and/or IRI to provide strategic analysis for the company's heritage brands.
Catalog relevant consumer information relating to respective categories (Unify, IRI Panel Data, Shopper Sights, Consumer Studies, etc.) to feed the Marketing & Sales planning process.
Analyze market and competitive trends, including working with the Category Management team on retailer loyalty data and recommending actions to achieve annual sales and objectives.
Developing portfolio including SKU rationalization, mix strategies and profit optimization.
Responsible for meeting the full portfolio P&L
Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Russell Stover growth and brand relevance
Analyze market potentials on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of the Russell Stover business
Analyze viability and profit/sales potential for new segments, markets, and consumers.
Develop and implement strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards.
Adhere to Good Manufacturing Practices (GMP) to ensure product quality and maintain compliance with food safety standards.
Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the plant's food safety and quality objectives.
Promptly report and take appropriate action on any observed or potential food safety hazards, process deviations, or non-conformities by notifying the designated plant supervisor, in accordance with your role and responsibilities.
Actively contribute to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role