Associate Brand Manager- Shavers

BIC • Shelton, CT

25d • Hybrid

About The Position

The Associate Brand Manager is a key contributor to brand growth and execution, supporting the delivery of commercial objectives across brands, channels, and customers. This role is designed for high-potential talent with strong analytical capability, business curiosity, and a desire to build a general manager skillset over time. The ABM partners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires a learning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action.

Requirements

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CPG marketing, brand management, analytics, or commercial roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred.
• Ability to effectively organize, analyze, and present data with clear takeaways and solutions.
• Strong communication, collaboration, and presentation skills.
• Highly organized with strong project management capabilities.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Nice To Haves

• MBA a plus.

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support course-correction actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Support development and execution of integrated marketing and promotional programs across channels.
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints.
• Manage specific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.
• Partner with Sales and Category teams to support customer-facing materials, including presentations, category selling stories, and activation toolkits.
• Support customer-specific programs, ensuring alignment with brand strategy and customer needs.
• Gain exposure to customer meetings, sell-in processes, and joint business planning as appropriate.
• Collaborate with global and cross-functional teams to support alignment on brand strategies and existing roadmap priorities.
• Support local adaptation processes, ensuring global assets and plans are optimized for regional market needs.
• Coordinate timelines, inputs, and approvals across global and regional stakeholders.
• Analyze syndicated data (IRI, Nielsen Scantrack, panel data) and internal performance metrics to track performance and identify trends.
• Organize, analyze, and synthesize data into clear insights and actionable recommendations.
• Support ROI analysis and post-event evaluation of marketing and promotional investments.
• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.
• Manage timelines and cross-functional communication to ensure on-time, high-quality execution.
• Demonstrates strong business curiosity and a desire to develop a general manager mindset.
• Learns to balance speed and rigor, making thoughtful recommendations supported by data.
• Takes ownership of workstreams and follows through with accountability.
• Seeks feedback, learns from outcomes, and continuously improves execution quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level