Associate Brand Manager

The Wonderful Company•Los Angeles, CA

3h•$105,000 - $115,000•Hybrid

About The Position

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change. As an Associate Brand Manager (ABM), you will play a key role in developing and executing the consumer marketing strategy for FIJI Water. Our marketing team partners closely with senior leadership to drive strategic initiatives and deliver growth. As an ABM, you’ll serve as the link between sales, finance, vertically integrated operations, and our in-house creative team, helping bring the brand to life in market. You’ll collaborate closely with PR & Events, Category Management, and Consumer Insights to monitor competitive and consumer trends, identify growth opportunities, and support the development of new products and marketing initiatives. This role also partners with Trade, Operations, and Sales teams to drive marketing plans and ensure strong execution. This position is based at our West Los Angeles office on a hybrid schedule – in office Monday through Wednesday, with the option to work remotely Thursday and Friday.

Requirements

4+ years of relevant marketing experience or MBA with 2-3 years of work experience
Beverage or CPG (consumer packaged goods) industry experience strongly preferred
Experience analyzing syndicated data, preferably Circana/IRI or ACNielsen
Understanding of general business principles (e.g. P&L, trade economics, and promotions)
High level of proficiency in Excel and PowerPoint
Understanding of packaging, advertising, promotions, and point-of-sale marketing
Excellent analytical acumen to offer fact-based strategic insights
Strong project management skills
Executional excellence with attention to detail and adherence to deadlines
Ability to multi-task and perform in a fast-paced environment
Strong verbal, presentation, and written skills
Strong interpersonal skills that facilitate cross-functional collaboration
Bachelor’s degree in marketing or related field; MBA is a plus

Nice To Haves

Beverage or CPG (consumer packaged goods) industry experience strongly preferred
MBA is a plus

Responsibilities

Drive the annual brand planning process for FIJI Water and lead effective execution of marketing plans and campaigns
Partner with Wonderful’s in-house creative agency across mass media and owned channels, drafting creative briefs, providing clear direction, and delivering actionable feedback to ensure high-quality output
Develop and articulate compelling brand positioning, key messages, and USPs
Ensure consistency and alignment across all brand touchpoints and target audiences
Partner cross-functionally with Sales, Trade Marketing, Finance, and Operations to drive executional excellence
Analyze FIJI Water brand and premium water category performance, leveraging syndicated data and internal metrics, and track/report on KPIs to inform strategy and evaluate marketing effectiveness
Manage the national marketing budget for FIJI Water in partnership with Finance
Support innovation and new product initiatives as needed

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.