Associate Brand Manager

Keurig Dr Pepper•Burlington, MA

52d

About The Position

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories. â We are looking for anâ Associate Brand Managerâ to help lead our marketing efforts on iconic coffee brands such as Green Mountain Coffee Roasters, The Original Donut Shop, McCafe, La Colombe and Swiss Miss. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions. KEY RESPONSIBILITIES: Our Associate Brand Managers are future general managers and marketing leaders, serving as individual contributors who are responsible for balancing present performance with a future growth mindset. The person in this role will have a challenger mindset, a bias for action, and a passion for bringing new ideas to life. In this role, you will: Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives CHARACTERISTICS OF SUCCESS A general manager mindset where you exhibit data influenced decision making and measurement Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment Proficient at flexing between strategic planning and tactical planning

Requirements

Bachelor's Degree required; MBAâ is preferred
At least 3 years of brand marketing or brand management experience.
CPG/Beverage experience from a Fortune 500 CPG company preferred.

Responsibilities

Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives