Associate Brand Manager - Interventional Dry Eye

Sight Sciences•,

16h•Onsite

About The Position

This role supports the planning and execution of annual brand plans aligned with commercial objectives, focusing on strategic initiatives like New Order of Care and Fair Access. The Associate Brand Manager will execute integrated marketing campaigns across various channels, coordinate the creation of marketing materials, and ensure consistent brand messaging. They will also partner with Sales leadership to develop tools and programs, support sales meetings and events, and manage field communications. The position involves monitoring market trends, competitive activity, and customer feedback to inform segmentation and positioning strategies, as well as assisting with forecasting and performance reporting. A key aspect of the role is serving as a liaison between Marketing and other internal teams (Sales, Market Access, Clinical, Regulatory, SMAC, R&D, Operations) and managing project timelines, approvals, and deliverables. Additionally, the role supports media planning and execution across digital and CRM channels, tracks performance metrics, and optimizes media programs. Project and budget management, including tracking, vendor coordination, and ensuring regulatory compliance, are also key responsibilities. The role requires attending industry conventions, building relationships with key opinion leaders, maintaining a strong understanding of ocular surface disease and the competitive landscape, and supporting company goals and quality systems.

Requirements

Bachelor’s degree in marketing, business communications or related field required.
Two to five years of experience in marketing, brand management, or project management, or experience in medical device or healthcare sales with demonstrated involvement in marketing programs, product launches, or customer education initiatives.
Proven ability to manage multiple projects and deadlines.
Strong organizational and execution skills.
Experience in healthcare, medical device, or life sciences.
Experience supporting sales teams or field organizations.
Familiarity with regulated marketing environments, including the PRC/MLR process.
Experience working with external agencies or vendors.
Strong project management and execution focus.
Effective cross functional collaboration.
High attention to detail and brand consistency.
Analytical and data driven decision making.
Clear, professional communication skills.
Growth mindset with strong ownership and initiative.

Responsibilities

Support the planning and execution of annual brand plans aligned with commercial objectives.
Execute integrated marketing campaigns across digital, field, event, and educational channels.
Coordinate the creation of marketing materials, including sales tools, presentations, emails, brochures, videos, and training resources.
Ensure consistent brand messaging and visual identity across all customer facing assets.
Partner with Sales leadership and SMAC to develop tools, programs, and promotions that drive adoption and utilization.
Support national and regional sales meetings, product launches, and customer events.
Help manage field communications, resource libraries, and internal training materials.
Monitor market trends, customer feedback, and competitive activity, and support the development of segmentation and positioning strategies.
Assist with forecasting inputs, KPI tracking, and performance reporting.
Translate insights into actionable recommendations for campaigns, messaging, and field tools.
Serve as a key liaison between Marketing and internal teams, including Sales, Market Access, Clinical, Regulatory, SMAC, R&D, and Operations.
Manage timelines, approvals, and deliverables across multiple concurrent projects.
Coordinate with external agencies and vendors to execute initiatives on time and on budget.
Support planning and execution of paid and owned media programs across social, digital, display, and CRM channels.
Coordinate with internal stakeholders and external agencies to develop compliant, on brand media assets and campaigns.
Track performance metrics and optimize media programs to improve engagement, reach, and conversion.
Lead day-to-day project management for assigned marketing initiatives, including timelines, deliverables, and approvals.
Support budget tracking, vendor coordination, and resource allocation.
Ensure all materials meet regulatory, legal, and compliance requirements.
Attend industry conventions, symposia, and professional meetings to gather customer insights and inform strategic planning.
Support assigned budgets and assist with ROI analysis to ensure efficient use of resources.
Build and maintain relationships with vendors, consultants, and key opinion leaders to support brand credibility and adoption.
Maintain a strong understanding of ocular surface disease, meibomian gland dysfunction, and the competitive landscape.
Support company goals and objectives, policies and procedures that comply with FDA Quality System Regulations (QSR), ISO 13485, and any other applicable domestic or international requirements.
Maintain a professional and credible image with key eye care providers, administrators, consultants, vendors, and co-workers.
Actively work to promote the Sight Sciences’ high-performance culture within the marketing department.
Carry out all duties and responsibilities as assigned by the Company in accordance with Company policies, procedures, and applicable laws and regulations governing our business practices.