ASSOCIATE BRAND MANAGER INTERN

KENT WORLDWIDE•Muscatine, IA

27d•Onsite

About The Position

Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real‑world brands? KENT WORLDWIDE™ is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA‑level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in‑store and online. You’ll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands. If you’re a strategic, analytical thinker eager to turn insights into impact, we encourage you to apply and help shape the future of pet care at KENT WORLDWIDE™!

Requirements

Currently pursuing an MBA in Marketing, Business, Communications, or a related field.
Strong interest in consumer-packaged goods (CPG) and brand management.
Excellent communication and organizational skills.
Proficient in Microsoft Office (Excel, PowerPoint, Word).
Self-starter with a positive attitude and willingness to learn.

Nice To Haves

Passion for pets is a plus!

Responsibilities

Develop and refine a detailed shopper journey map across the litter category
Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them.
Leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.
Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation
Synthesize complex findings into a compelling story
Understand the competition and how it relates to the shopper journey and our unique brand position in the category
Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution