Associate Brand Manager – Cold Beverage

Keurig Dr Pepper•Mississauga, ON

51d•CA$72,000 - CA$88,000•Onsite

About The Position

We are looking for an Associate Brand Manager to join our team and support the growth of our cold beverage portfolio. The successful candidate will contribute to all marketing efforts for the Nestea, Mott’s Fruitsations and Atypique’s brand portfolios, reporting into the Brand Manager, Cold Beverage. In this role you will contribute to the development and execution of key strategies and implementation of the annual brand marketing plans; you will also play a key role in driving relevance with consumers to maximize growth potential for this portfolio in both the short and long term. As a member of our high growth environment, you will be challenged, inspired, and supported. Our cold beverage portfolio combines a diverse range of brands, entrepreneurial energy with the structure of an established organization — a place where innovation, initiative, and curiosity are celebrated. Join a team that thrives on pushing boundaries and bringing culturally resonant ideas to life.

Requirements

University Degree in Business and/or Marketing.
Minimum 2 years of experience in brand management; CPG experience strongly preferred.
Experience with product and packaging development.
Experience in project management and cross-functional collaboration.
Strong understanding of Canadian CPG/FMCG dynamics.
Natural curiosity for culture, trends, and modern brand communication.
Strong communication, presentation, and stakeholder-management skills.
Excellent project management, organization, and time-management abilities.
Analytical and insights-driven, with solid critical thinking skills.
Highly collaborative, proactive, and comfortable challenging the status quo.
Ability to thrive in a fast-paced, constantly evolving environment.
Proficiency with Microsoft Office

Nice To Haves

Familiarity with digital ecosystems, social platforms, and content development is considered an asset.
knowledge of AC Nielsen, social analytics tools, or related platforms is an asset.

Responsibilities

Support and collaborate in building the long-term vision and brand strategies across the portfolio by analyzing the category, competitors, consumer behaviors, and cultural trends.
Contribute to the annual planning process and leverage insights to guide go-to-market recommendations.
Lead and execute digital-first brand activations, including social content development, creator partnerships, PR initiatives, paid media, and experiential programs.
Ensure all brand expressions are consistent with each brand’s creative universe and ambition.
Partner with cross-functional teams (Omnichannel, RGM, Insights, Sales Commercialization, Innovation, etc.) and external agencies (creative, social, media, PR, influence, experiential, and packaging) to align on program development and deliver impactful executions.
Support innovation and product development projects, including packaging evolution and participation in stage-gate / NPI processes.
Identify emerging cultural and consumer trends that unlock whitespace opportunities for the brand.
Monitor, analyze, and report on brand performance, including digital KPIs, social analytics, AC Nielsen data, and business results.
Translate learnings into actionable, insight-driven recommendations that elevate effectiveness and growth.
Manage elements of the marketing budget, including planning, tracking, and reconciliation, ensuring accuracy and discipline.