Associate Brand Manager, Benefiber

GSK • Warren, NJ

6d • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Requirements

• Bachelor's Degree in business and/or marketing.
• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Nice To Haves

• MBA
• Demonstrated analytical ability to understand and report data to drive business decisions.
• Previous experience working with and/or managing vendors and agency partners
• Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.
• Project Management Experience
• Digital & Influencer Marketing Experience
• Commercialization Experience (New Item Launch Experience)

Responsibilities

• Assist in the development of short- and medium-term brand strategy for Benefiber
• Support Social Connected Commerce to drive consumers down the purchase funnel
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.
• Partner with cross functional teams to deliver best in class forecasting
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
• Develop and manage all packaging graphics updates
• Help drive e-commerce strategy and tactics in line with brand strategy
• Help execution of robust innovation pipeline

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees