Associate, Brand Activation
About The Position
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients. We are seeking an Associate to join our Brand Activation team. In this role, you will help drive the execution of integrated brand and marketing initiatives, partnering with stakeholders to plan and activate programs that support firmwide brand priorities. You will play a key role in bringing PIMCO’s brand to life through coordinated campaigns, content, and experiences that align with our broader strategic objectives. You will contribute to evolving how we activate our brand—leveraging data, emerging technologies, and modern content ecosystems to deliver more personalized, scalable, and measurable experiences across channels. This includes embracing new tools, testing innovative approaches, and continuously optimizing performance based on audience and business outcomes.
Requirements
- Bachelor’s degree required, preferably in Business, Finance, Marketing, or Liberal Arts
- Minimum of 3 years of project management experience, with a focus on internal and external engagement, preferably within the financial services industry
- Demonstrated ability to manage multiple concurrent initiatives, prioritize effectively, and deliver high-quality in a timely manner
- Proven ability to execute against assigned responsibilities with strong attention to detail and effective communication and interpersonal skills
- Knowledge of emerging marketing tactics, trends, and best practices across channels
- Advanced proficiency in Microsoft 365 (Word, PowerPoint, Excel, and Copilot), with familiarity in Adobe platforms and AI tools that enhance productivity, content development, and creative workflows
- Interest in and enthusiasm for learning about the investment management industry
Nice To Haves
- Event coordination experience is a plus
Responsibilities
- Support the execution of Brand Activation strategy and objectives, ensuring alignment with broader firm priorities
- Own day-to-day project management across key initiatives, including planning timelines, managing deliverables, coordinating stakeholders, and driving approvals from concept through execution
- Manage multiple concurrent projects, ensuring strong organization, clear prioritization, and on-time delivery across workstreams
- Drive execution of integrated marketing campaigns, including development, socialization, implementation, and performance tracking
- Build and manage partnerships with cross-functional stakeholders across Marketing, Technology, Legal, Compliance, and external partners to drive alignment and execute initiatives effectively
- Proactively manage stakeholder communication, balancing inputs, navigating feedback, and ensuring timely decision-making to keep projects moving forward
- Develop and adapt content across channels, including social media (, Instagram, YouTube) and internal communications, with an understanding of platform-specific best practices
- Utilize emerging tools (including AI-enabled solutions) to enhance content development, streamline workflows, and scale activation efforts
- Partner with technology and analytics teams to integrate marketing platforms and leverage data-driven insights to optimize campaign performance, enabling more connected, efficient, and scalable activation
- Contribute to building more personalized marketing experiences across touchpoints, informed by data, segmentation, and behavioral insights
- Support the planning and execution of immersive brand experiences, including in-person activations, ensuring alignment with broader campaign and brand objectives
- Support the development and execution of employer brand storytelling and employee experience initiatives
- Ensure all deliverables adhere to PIMCO’s brand standards, maintaining consistency across regions, platforms, and audiences
- Support the development and execution of branded materials, including premium items and other initiatives for employees and clients
- Apply a test-and-learn approach to marketing initiatives, pilot new formats, channels, and content strategies to improve engagement and effectiveness
- Develop clear, compelling presentations to communicate campaign strategies, updates, and performance insights
- Identify opportunities to evolve processes and ways of working, improving speed-to-market and scalability across brand activation efforts
Benefits
- Base salary and a discretionary bonus
- Total compensation approach
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
