Assoc. VP, Marketing Technology & Analytics

University of Miami•Miami, FL

About The Position

The Associate Vice President (VP) of Marketing Technology provides strategic leadership and operational oversight for marketing platforms, data ecosystems, and emerging technologies across the University of Miami, including the academic enterprise, UHealth, and Athletics. This leader ensures that technology investments advance audience engagement, reputation, and growth through the strategic use of artificial intelligence, automation, and connected data . The AVP oversees enterprise CRM, content management systems, marketing automation, SEO/SEM, asset management, personalization, and AI-enabled platforms that power audience insights and digital performance. This role drives innovation that enhances the University’s reputation, enrollment, patient volume, and fan engagement through technology-enabled, AI-driven marketing strategies.

Requirements

Bachelor’s degree in marketing, business, computer science, or a related field required. Master’s degree preferred.
10+ years of progressive leadership in marketing technology, digital strategy, or AI-driven marketing innovation.
Demonstrated success implementing enterprise systems such as Salesforce, Adobe, Sitecore, or equivalent, and integrating AI-driven tools for marketing automation, content, and personalization.
Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios.
Experience applying AI or machine learning to enhance targeting, segmentation, or customer journey strategies.
Deep expertise in CRM, CMS, AI-enabled marketing, and automation platforms.
Visionary thinker who can connect emerging technology to institutional impact.
Exceptional communication skills, with the ability to translate complex technical concepts into strategic business value.
Strong leadership presence with a passion for innovation, collaboration, and measurable growth.

Nice To Haves

Experience within higher education, academic health care, or similarly complex organizations is a plus.

Responsibilities

Marketing Technology Strategy & Governance Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and optimization tools to institutional priorities.
Integrate artificial intelligence and automation across systems to enhance personalization, predictive targeting, and marketing efficiency.
Ensure interoperability across enrollment, clinical, and athletics platforms to enable a unified, intelligent view of audiences and lifecycle engagement.
Establish governance for technology adoption, data ethics, and responsible AI utilization across marketing and communications teams.
AI-Enabled Insights & Optimization Evolve marketing functions toward AI-driven insights that anticipate behavior, optimize engagement, and inform creative and media strategies.
Translate data and predictive modeling into actionable marketing initiatives that strengthen enrollment, patient acquisition, reputation, and fan loyalty.
Advance personalization, journey orchestration, and adaptive content strategies powered by machine learning.
Foster a culture of curiosity, experimentation, and continuous improvement through intelligent automation and data-informed decision-making.
Digital Experience & Performance Direct enterprise SEO/SEM and integrate AI-based optimization to maximize visibility and audience conversion.
Lead digital experience design through AI-powered testing, personalization, and automation frameworks.
Oversee marketing performance measurement, ensuring insights are connected to business outcomes rather than raw metrics.
Deploy generative AI tools to improve content development, campaign orchestration, and workflow efficiency.
Cross-Enterprise Integration Partner with enrollment management, clinical operations, and athletics to align technology and AI capabilities with institutional goals.
Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies.
Serve as the senior advocate for digital innovation, intelligent automation, and technology-enabled marketing at the leadership table.
Team Leadership and Culture Cultivate a culture of innovation, collaboration, and responsible AI exploration.
Invest in professional development to ensure teams stay ahead of emerging tools and technologies.
Encourage a learning mindset that blends creativity with data fluency and technological agility.