Assoc Mgr, HCP Activation - Allergy & DH

Kenvue•Summit, NJ

7d•Hybrid

About The Position

The Associate Manager for US Primary Care, Allergy & Digestive Health will be responsible for supporting and implementing the U.S. Kenvue Primary Care / OTC portfolio marketing strategy. The position will work across the Self-Care business unit to engage and win with Primary Care Physicians (PCPs).

Requirements

A minimum of a Bachelor's (or four-year degree) is required
A minimum of 3+ years of business experience is required
A minimum of 1 year of progressive marketing experience or a combination of sales and marketing experience is required
Candidates must have good communication and influencing skills, be able to work in a team environment, and be customer/market oriented
Ability to work within and lead a cross functional team required
Strong business analytics, strategic thinking, consumer insights development, understanding of core marketing levers and advertising experience are required
Familiarity with segmentation and business analytics

Nice To Haves

An MBA is preferred
Experience with HCPs is preferred
Experience in Skincare, Pharmaceutical and/or Consumer Packaged Goods is strongly preferred
Digital marketing experienced and understanding of Media/technology trends is strongly preferred
direct experience with web metrics/analytics a plus

Responsibilities

Develop and activate the Primary Care / OTC (Allergy & Digestive Health) portfolio business model to increase and accelerate market activation with PCPs for Kenvue brands across the US.
Support the development and implementation of professional omni-channel strategies.
Support relevant new product innovation strategies for the Kenvue primary care OTC portfolio and amplify launch impact with PCPs; champion the development of professionally relevant claims to strengthen overall relevance with PCPs.
Coordinate with all levels and functions in the organization to ensure that professional marketing plans are clearly aligned and deliver on key business priorities via annual business planning process.
Partner with brand teams and CBI to gain consumer insights and marketplace knowledge.
Assess marketplace trends, identify issues and opportunities, and monitor global competition.
Tracking and monitoring of metrics/KPIs for Professional Marketing & Sales programs/initiatives.
Build relationships and effectively collaborate with Professional Sales, public relations, medical/professional affairs, clinical, research and development, trade and customer marketing to help develop effective professional channel strategies.
Spend time in the field with Professional Sales Representatives to develop fundamental sales team needs.