Assoc Mgr Category Management

The Hershey Company•Charlotte, NC

8d•Onsite

About The Position

Serves as a category thought leader for our Hershey Salty/Protein Business as well as a retail advisor for the Easter and Holiday Seasons. Responsible for translating shopper, category, and consumer insights into actionable strategies that drive category growth and retailer success.

Requirements

3+ years of relevant experience in Category Management, CPG Sales, Sales Analytics, Business Analytics, or a related field.
Experience leveraging data and insights to influence business decisions and customer outcomes.
Foundational knowledge of category management principles and consumer packaged goods industry trends.
Strong analytical, storytelling, and technical skills with tools such as Excel, Power BI, PowerPoint, Copilot, Circana, 1010data, Numerator, and Dunnhumby.
Bachelor's degree required.

Nice To Haves

Experience working with retailer, shopper, syndicated, or internal data sources preferred.

Responsibilities

Serve as a trusted category advisor to Family Dollar through fact-based recommendations that drive category growth and Hershey share gains.
Synthesize actionable insights using retailer data, syndicated data, shopper insights, and internal business data sources.
Support Category Management objectives and distribution goals using tools such as Circana, 1010data, Numerator Insights, Dunnhumby, Power BI, Excel, Copilot, and Mekko charts.
Utilize Hershey's internal order management system, SOLVE, to write and place orders that support sell-through and customer-defined targets.
Analyze business performance, distribution, assortment, and category opportunities to deliver meaningful recommendations.
Transform complex data into compelling stories that influence strategic planning, assortment decisions, allocations, and seasonal execution.
Partner with Sales and cross-functional teams to create efficiencies and improve Category Management processes.