Assoc Dir, Digital Marketing, Neurology
About The Position
Servier Pharmaceuticals is an independent, commercial-stage biopharmaceutical company built to think differently about what long-term impact can look like in healthcare. Launched in 2018 and backed by the strength and stability of the Servier Group, our foundation-governed model gives us the freedom to invest for the future, move with purpose, and stay focused on where patients need us most. In less than a decade, we have grown from a small U.S. presence into a rapidly expanding, multi-billion-dollar organization with an award-winning culture, six commercial products, and a portfolio strengthened through bold strategic investments and innovation. Our teams are helping advance important new treatment options for patients facing serious diseases with high unmet need, particularly in rare oncology and neurology. Our ambition is clear: to build a leading U.S. biopharmaceutical company known for scientific excellence, operational strength, and deep commitment to patients. Just as important is how we build it. We are creating a culture that values entrepreneurship, collaboration, accountability, and the belief that individuals at every level can shape the future of the company. For people who want more than a job — who want the opportunity to build, lead, grow, and make a measurable impact — Servier offers the chance to be part of a company with purpose, momentum, and the ability to help define what comes next for patients and for our industry.
Requirements
- Bachelor's degree required; MBA preferred
- 7+ years pharmaceutical, biotech, or healthcare digital marketing experience
- 5+ years leading omnichannel strategy
- Launch experience required
- Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation
- Experience leading digital agencies and technology vendors
- Strong analytical and customer experience mindset
Nice To Haves
- Rare disease or neurology experience strongly preferred
Responsibilities
- Shape and execute enterprise omnichannel strategy across HCP and patient audiences in partnership with HCP and patient marketing.
- Build personalized customer journeys.
- Optimize digital engagement throughout the customer lifecycle.
- Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities.
- Support field force digital engagement tools.
- Develop innovative digital experiences using emerging technologies.
- Partner with HCP and Patient Marketing to execute content strategy.
- Lead implementation and optimization of marketing technology platforms.
- Responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys.
- Partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization.
- Ensure data quality and governance.
- Establish digital KPIs and dashboards.
- Measure customer engagement and channel effectiveness.
- Conduct A/B testing and campaign optimization.
- Recommend investment priorities based on ROI.
- Manage Digital marketing budget within +/- 3% of approved plan.
- Lead agency performance management.
- Ensure marketing investments generate measurable business outcomes.
- Monitor campaign performance and optimize ROI through data-driven decision making.
Benefits
- medical
- dental
- vision
- flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off)
- 401(k)
- life and disability insurance
- recognition programs
- Short-Term and Long-Term incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
