Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Texas Capital•Austin, TX

1d•Onsite

About The Position

The Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager is responsible for defining and executing consumer segmentation and lifecycle strategies to drive acquisition, engagement, retention, and long-term customer value. This role integrates customer insights, portfolio analysis, and lifecycle planning to deliver differentiated value propositions and experiences across defined consumer segments. The AVP will collaborate closely with Marketing, Product, Analytics, Experience, and other teams to translate data and insights into actionable strategies and initiatives. This position is crucial for shaping go-to-market approaches, optimizing customer journeys, and enhancing segment-level performance through a disciplined, insight-driven methodology.

Requirements

7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience
Experience developing or supporting segmentation, lifecycle, or go-to-market strategies
Strong analytical and problem-solving skills, with the ability to interpret data and generate insights
Clear, effective communicator with strong written, verbal, and presentation skills
Proven ability to work in a highly collaborative, cross-functional environment
Highly organized, adaptable, and comfortable managing multiple priorities
Strong proficiency in Microsoft Excel, PowerPoint, and Word

Responsibilities

Continuously manage and refine the consumer segmentation framework and process to ensure customers are aligned to the appropriate segments and value propositions, including both personal and business customers
Support portfolio optimization efforts, including customer and account realignment, to improve customer experience and platform efficiency
Partner with Product and Marketing teams to define and evolve differentiated value propositions by segment
Develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell and retention and win-back phases ensuring clarity and consistency across channels
Develop and execute test-and-learn initiatives to refine messaging, channels, and engagement tactics
Manage the customer communication calendar to ensure coordinated, relevant, and well-timed outreach
Leverage data and insights to improve conversion, product adoption, and retention outcomes by segment
Establish target recommendations for product penetration and engagement, informed by customer behavior and performance trends
Own the consumer Voice of Customer (VoC) and market insights approach, incorporating customer feedback, engagement data, and competitive perspectives
Monitor trends and performance to support continuous improvement of segment and lifecycle strategies
Translate insights into clear, actionable recommendations to inform prioritization and decision-making
Collaborate across Product, Marketing, Analytics, Governance and Experience to align initiatives to segment and lifecycle priorities
Support referral, cross-engagement, and cross-sell efforts in partnership with business stakeholders