Assistant Media Planner

Mediasmith, Inc.•Oakland, CA

10d•Remote

About The Position

The Assistant Media Planner assists in the day-to-day stewarding of media activity on assigned accounts. They support the planning, buying, campaign implementation, and maintenance of traditional and digital media programs.

Requirements

Taken relevant coursework in Economics/Math/Sciences
Some basic knowledge of the different types of media (print, OOH, digital, broadcast) and understanding of the media planning process
Excellent quantitative (analytical and math) skills
Skill, confidence, and professionalism in working with clients, vendors, team members, and all levels of Mediasmith staff
Excellent organizational, verbal, and written communications skills
Good judgment and problem-solving skills
Fully computer and Web literate; ace in working with spreadsheets and databases for data analysis. Excel proficiency is critical to success in this position
Ability to think creatively; multi-task and meet deadlines
Show initiative and can work well independently, proactive in seeking additional tasks when workload allows
Represent Mediasmith professionally at industry events. Good sense of humor and social skills

Nice To Haves

Work experience in marketing/advertising – including internships
Experience with 3rd party trafficking tools is a plus
Experience in B2B, Consumer, e-Commerce, Automotive or Entertainment is a plus

Responsibilities

Provide analysis, information on sites and technologies to support client media recommendations
Contact sales reps for media kits, rates, and other information needed during the strategy development
Manage vendor contact database
Issue RFPs (Requests for proposals) under the direction of Media Buyer/Planner
Analyze alternatives, supporting the Buyer/Planner in negotiations
Assist in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts
Verify that campaign was delivered as scheduled
Inform team of deadlines and changes in timing
Communicate creative unit information to creative partners and client
Develop proficiency in utilizing online media research tools such as ComScore, MRI, etc.
Prepare banner trafficking through Ad-Serving Technology
Prepare data tracking through Ad-Serving Technology
Prepare campaign reports
Provide online lead generation support
Manage client binders, media kits, and related paperwork
Assist in the filing of resources/research materials
Prepare competitive spending/search reports
Coordinate meetings with Publishers
Assist with client income projections and cash flow reporting
Keep abreast of industry trends, participate in training programs