Assistant Marketing Manager – Marketing & Events

SI Marketing • Sacramento, CA

5d • $55,000 - $80,000

About The Position

We are seeking a results-driven Assistant Marketing Manager to support the planning, execution, and optimization of marketing campaigns, brand initiatives, and live events. This role combines strategic marketing, event management, and hands-on campaign execution to increase brand awareness, customer engagement, and business growth.
The ideal candidate is a creative, organized marketing professional who enjoys developing campaigns, coordinating events, analyzing performance, and collaborating with teams to deliver impactful brand experiences across digital and in-person channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
• 2–5 years of experience in marketing, event planning, promotions, brand management, or campaign coordination.
• Strong project management and organizational skills.
• Excellent communication, presentation, and relationship-building abilities.
• Experience using marketing tools, CRM platforms, event software, and Microsoft Office.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong attention to detail with excellent problem-solving skills.

Nice To Haves

• Experience supporting event marketing, experiential marketing, or brand campaigns.
• Strong understanding of marketing strategy and campaign execution.
• Ability to coordinate vendors, timelines, and event resources.
• Creative mindset with the ability to develop engaging marketing experiences.
• Experience tracking campaign metrics and measuring marketing performance.

Responsibilities

• Support the development and execution of integrated marketing campaigns aligned with business objectives.
• Plan and coordinate marketing events, product launches, promotional campaigns, trade shows, and brand activations.
• Manage event logistics, timelines, vendors, and campaign deliverables.
• Collaborate with sales, creative, public relations, and leadership teams to ensure successful campaign execution.
• Monitor and analyze marketing campaign performance and provide recommendations for improvement.
• Assist with creating marketing materials, presentations, promotional content, and event collateral.
• Support digital marketing efforts, social media initiatives, and offline promotional strategies.
• Help identify opportunities to improve customer engagement and overall campaign results.

Benefits

• Opportunity to lead and support high-impact marketing campaigns and events.
• Career advancement and leadership development opportunities.
• Exposure to marketing strategy, brand growth, and cross-functional collaboration.
• Competitive compensation and performance-based incentives.
• A collaborative, growth-focused environment where ideas and contributions are valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level