Assistant Marketing Manager, Paid Social
About The Position
The Assistant Marketing Manager - Paid Social assists with the development and implementation of overall marketing programs and internal communications for the assigned line of business. This position is responsible for conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams. The position will report to a Manager or Senior Manager within Lowe’s Marketing organization and will serve as a subject matter expert of an assigned division and the "point of contact" to key stakeholders.
Requirements
- Bachelor’s degree in Business Administration, Merchandising, Marketing or equivalent work experience in a relevant field
- 4 years of Overall marketing experience
- 1 year of Strong business acumen and experience running a P&L and/or working alongside P&L owners
- 1 year of Leadership experience
- 1 year of Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated team
- Ability to report in office (Mooresville, NC)
Nice To Haves
- 1 year of Experience leading brand or category work at a retailer or CPG company
Responsibilities
- Develops strategic media programs that create growth supported by fact-based business cases.
- Leads the creation, planning and execution of omni-channel media plans across digital and traditional media channels (TV, OLV, Radio, Streaming Audio, Digital Display, Paid Social, Paid Search).
- Partners with the managers and cross-functional partners in an “agile” type setting to execute programs across the marketing organization in alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.
- Works closely with brand marketing, .com, operations, flex, store environment, merchandising, promotions/pricing, and others to execute a 360 omni-channel experience.
- Partners with direct manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans.
- Works to optimize media mix leveraging media mix modeling and other measurement KPIs.
- Serves as internal media subject-matter expert for contemporary media best practices, staying up to date on emerging trends and the changing media landscape.
- Identify new and emerging marketing tools and trends to innovate and further the marketing strategy.
- Works closely with media agency and large external vendors as the subject matter expert across verticals.
Benefits
- We invest in you so you can find your inspiration.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
