Assistant Marketing Director

Live Life Healthy LLC • Birmingham, AL

22h

About The Position

The Assistant Marketing Director plays a pivotal role in supporting the development and execution of comprehensive marketing strategies within the finance and insurance sector. This position is responsible for collaborating with cross-functional teams to enhance brand visibility, drive customer engagement, and contribute to revenue growth. The role requires a strategic mindset to analyze market trends, customer insights, and competitive landscapes to inform marketing initiatives. The Assistant Marketing Director will oversee campaign management, digital marketing efforts, and content creation to ensure alignment with organizational goals. Ultimately, this position serves as a key contributor to the marketing leadership team, helping to shape and implement innovative marketing solutions that strengthen the company’s market position.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
• At least 5 years of experience in marketing, preferably within the finance or insurance industry.
• Proven experience managing marketing campaigns and digital marketing platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and project management skills.

Nice To Haves

• Master’s degree in Marketing, Business, or a related discipline.
• Experience with marketing automation tools and CRM systems such as HubSpot or Salesforce.
• Knowledge of regulatory requirements and compliance considerations in the finance and insurance sectors.
• Demonstrated leadership experience in managing marketing teams.
• Familiarity with content marketing and SEO best practices.

Responsibilities

• Assist in the development and implementation of marketing strategies and campaigns tailored to the finance and insurance industry.
• Coordinate with internal teams and external agencies to manage marketing projects, ensuring timely delivery and adherence to budget.
• Analyze market data and customer feedback to identify opportunities for growth and improvement in marketing efforts.
• Oversee digital marketing channels including social media, email marketing, and website content to maximize engagement and lead generation.
• Support the creation of marketing materials such as presentations, brochures, and case studies that effectively communicate the company’s value proposition.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Collaborate with sales and product teams to align marketing initiatives with business objectives and customer needs.
• Manage and mentor junior marketing staff, fostering a collaborative and high-performance team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level