Assistant Manager

Foot Locker•Richmond, VA

About The Position

The Assistant Store Manager (ASM) is a key store leader who helps bring sneaker culture to life by leading with energy, ownership, and purpose. The role supports the Store Manager in driving sales results, coaching the team, and keeping the store running effectively. ASMs are hands-on leaders who stay connected to customers and teammates, set the tone on the sales floor, and take ownership of store execution to deliver a great customer experience. The ASM helps manage daily store operations, serves as Manager on Duty when scheduled, and supports hiring, onboarding, and training. The role requires flexible availability, including evenings, weekends, and holidays. Pay is $18.27 per hour plus bonus incentives. Benefits include weekly pay, an employee discount, development and advancement opportunities, insurance coverage, paid leave and vacation, disability benefits, and a 401(k) with company matching.

Requirements

  • At least 1 year of retail experience, preferably in a leadership or key-holding role.
  • Ability to coach, motivate, and engage a diverse team.
  • Strong communication and teamwork skills.
  • Ability to work flexible hours, including evenings, weekends, and holidays.
  • Reliable, self-motivated, and ready to take ownership.
  • Basic understanding of retail KPIs and operational processes.

Nice To Haves

  • Previous experience as a Key Holder, Supervisor, or Assistant Manager.
  • Experience in a fast-paced or high-volume retail environment.
  • Interest in pursuing long-term career growth in retail leadership.

Responsibilities

  • Lead by example on the sales floor with an “Always on, Never no” mindset, bringing energy, confidence, and solutions to customer interactions.
  • Coach the team to deliver strong service, share product knowledge, and keep customers excited to shop.
  • Support sales goals by staying engaged on the floor and helping the team close the loop with customers.
  • Help manage daily store operations, including opening and closing, cash handling, and floor coverage.
  • Keep the store organized, customer-ready, and running smoothly.
  • Follow safety, loss prevention, and standard operating procedures to protect customers, teammates, and product.
  • Address issues, maintain standards, and take ownership of store execution.
  • Use retail technology and digital tools to improve the customer experience, support associates on the sales floor, and enable efficient operations.
  • Serve as Manager on Duty when scheduled, providing confident leadership and clear direction.
  • Support hiring, onboarding, and training of store associates.
  • Coach teammates in real time, recognizing successes and helping close performance gaps.
  • Support the team and store priorities wherever needed.

Benefits

  • $18.27 per hour plus bonus incentives
  • Weekly pay
  • 30–50% employee discount
  • Development and advancement opportunities
  • Life, medical, and dental coverage
  • State- and locally-required leave benefits, including Paid Family and Medical Leave
  • Paid vacation based on years of service
  • Disability benefits
  • 401(k) with company matching
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