Assistant Manager, Trade Marketing (Dept. Stores)

Charlotte Tilbury•New York, NY

3d•$80,000 - $90,000

About The Position

Charlotte Tilbury Beauty is seeking an Assistant Manager, Trade Marketing to focus on Department Stores. This role involves assisting in the execution of trade marketing strategies, managing retailer partnerships, optimizing sampling programs, and developing trade marketing materials. The position requires tracking business performance, analyzing consumer trends, and supporting new product development with retailer-specific insights. Key areas of focus include Retailer Co-Op Media, Visual Merchandising Briefs, Sampling Strategy/Management, and Market Meetings. The role reports to the Director, National Accounts (Dept. Stores) and is based within a fast-paced, dynamic, and ever-evolving environment that values agility, ambition, and a passion for excellence.

Requirements

2+ years of related Marketing experience with beauty industry experience preferred.
Takes pride in being best in class, cutting edge all the while being an awesome team player.
Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial founder-led brand.
Is resilient to change and thrives in an extremely fast-paced environment.
Thorough knowledge of market/consumer trends.
Strategic thinking with demonstrated business acumen and ability to develop recommendations based on data.
Ability to influence others, gaining support and buy-in towards a desired outcome.
Highly organized, detail-oriented, and results-oriented with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
Strong project management skills—candidate must be comfortable taking on new challenges, and roles to support a lean and growing team.

Responsibilities

Assist with leading execution of trade marketing strategies for Department Stores in close collaboration with Commercial Account leads, focusing on sales-driven activations.
Manage retailer partnerships to develop and implement strategic promotions, ensuring optimal sell-through and strong ROI.
Optimize sampling programs with a focus on driving conversion and maximizing product trial effectiveness.
Develop trade marketing materials for retailer meetings and internal stakeholder presentations (e.g., Field Asset Packages, activation plans, retailer marketing decks).
Track business performance, measuring campaign success and leveraging retail insights to refine strategies for NPD and Core launches.
Analyze consumer shopping trends to identify category gaps and develop recommendations that drive commercial success and product innovation.
Support new product development with retailer-specific insights, ensuring launches align with the Department Store market demands and competitive positioning.
Partner with retailers to optimize co-op advertising investments that drive conversion and sell-through.
Ensure alignment between brand campaigns and retailer promotional strategies to maximize impact.
Track performance metrics and ROI of co-op media placements to refine future investments.
Develop trade-focused visual merchandising strategies to enhance in-store product visibility and conversion.
Optimize promotional displays and fixtures to align with the Department Store’s seasonal priorities and retail goals.
Collaborate with VM teams to ensure trade marketing activations are seamlessly integrated into store environments.
Design retailer-specific sampling programs tailored to drive trial and conversion within Department stores and Pure Play channels.
Manage sampling distribution, ensuring optimal placement and alignment with promotional calendars.
Track sampling effectiveness, leveraging retailer insights to optimize future strategies.
Assist with leading trade marketing discussions in market meetings, ensuring alignment between brand activations and retailer sales strategies.
Assist with presenting business performance insights, category trends, and trade-driven marketing initiatives to key stakeholders.
Partner with Commercial teams to refine retailer marketing strategies based on feedback and competitive insights.