Assistant Manager of Leasing

Cardinal Group Companies•University, FL

1d•Onsite

About The Position

The Assistant Manager of Leasing is responsible for the full leasing cycle, resident retention, and day-to-day operational support of the leasing office. This role works directly with the Community Manager and the Outreach and Digital Marketing Manager to maintain occupancy, execute leasing and renewals, monitor market performance, and uphold leasing standards across all platforms and tools.

Requirements

1-2 years of customer service or sales experience
Effective communicator in person, by phone, and in writing
Able to manage multiple priorities in a fast-paced setting
Organized and detail-oriented
Comfortable with leasing and property management software, email, and reporting tools
High school diploma or equivalent

Responsibilities

Conduct tours using the established tour path, maintaining a clean and presentable tour route and curb appeal at all times
Execute leasing experience initiatives such as the wow fridge program to create positive, memorable interactions
Review prospect leasing applications for completeness and accuracy, and approve or escalate as appropriate
Monitor the Entrata dashboard daily and ensure all leads receive a follow-up within 24 hours of inquiry
Manage the leasing workbook and coordinate unit placement based on availability, lease terms, and prospect preferences
Audit application settings on an ongoing basis to ensure lease terms, availability, and unit details are accurate and current
Build and maintain Entrata templates for standard contact points and quick-response communications to support consistent outreach
Track and report on market performance, leasing velocity, and prospect feedback to identify trends and inform strategy to ensure optimal rent growth
Manage Elise/Aigentless self-guided tour scheduling and maintain the knowledge bank to ensure accurate automated responses
Submit the Daily Leasing Report (DLR) and track leasing activity against goals
Monitor market conditions and notify the Property Manager of recommended rate changes in a timely manner
Review the Keystone report regularly and flag relevant findings to the Property Manager
Collect and share tour feedback with the team to identify areas for improvement in the leasing process
Onboard and train new leasing hires on systems, processes, tour standards, and leasing expectations
Pull and review Entrata leasing reports to track performance metrics and support data-driven decisions
Coordinate the leasing team's schedule with the Outreach and Digital Marketing Manager to ensure adequate coverage and alignment
Develop and implement renewal outreach strategies, including targeted ideas to improve renewal rates and reduce turnover
Draft and send renewal communications and offers to residents in advance of lease expiration
Manage the full renewal process from initial outreach through lease signing, keeping residents informed at each step
Identify at-risk residents and address retention concerns proactively to reduce move-outs
Monitor Google Reviews and respond professionally to maintain the property's online reputation
Oversee resident experience at key touchpoints including move-in, ongoing communication, and service recovery to ensure satisfaction throughout the lease term
Administer roommate matching for new leases and manage conflict resolution for existing roommate situations through RoomSync
Address resident concerns promptly, follow through on commitments, and escalate issues to the Property Manager when appropriate
Maintain resident-facing communications across all platforms, ensuring messaging is current, consistent, and on-brand
Respond to calls, emails, and texts from prospects, residents, and vendors in a professional and timely manner
Serve as a knowledgeable point of contact for leasing and renewal questions, providing accurate information and directing inquiries as needed
Support the Property Manager with operational tasks and special projects as needed
Ensure leasing staff complies with corporate procedures and government laws on Fair Housing
Complete all required training on time and stay current on leasing systems, tools, and company processes