Assistant Manager – Mobile Growth & Engagement

Software Finder•201 District, VA

About The Position

We are seeking an experienced Assistant Manager - Mobile Growth & Engagement to lead and optimize our text marketing and lead conversion ecosystem. This is a senior role responsible not only for campaign oversight but for end-to-end revenue pipeline optimization. The ideal candidate will work closely with Sales & Demand Generation teams to identify pipeline bottlenecks, analyze conversion trends, debug performance gaps, and drive measurable improvements in lead-to-revenue outcomes. This role requires strong analytical skills, structured thinking, and the ability to turn data into actionable revenue strategies.

Requirements

3–5+ years of experience in Revenue Operations, Demand Generation, or Performance Marketing.
Strong understanding of full-funnel B2B lead lifecycle.
Advanced Excel/Google Sheets skills (pivot tables, lookups, conversion analysis).
Experience with CRM systems (HubSpot preferred).
Strong analytical mindset with ability to debug pipeline issues.
Experience working closely with Sales teams.
Ability to translate data into strategic business decisions.
Strong communication and stakeholder management skills.

Responsibilities

Revenue Pipeline Ownership & Optimization
Take ownership of the lead lifecycle from acquisition to conversion.
Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).
Identify bottlenecks in the lead pipeline and implement corrective action plans.
Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.
Sales Alignment & Revenue Syncs
Conduct regular syncs with the Sales team to:
Review lead quality and conversion feedback.
Identify common objections and friction points.
Align on ICP refinements and targeting strategies.
Translate sales feedback into marketing execution improvements.
Ensure SLA adherence between marketing and sales.
Advanced Analytics & Trend Identification
Maintain tracking dashboards for:
Conversion rates by source, category, and campaign
Lead response times
Sales performance gaps
Cost per conversion & ROI
Identify trends in:
Lead behavior
Engagement patterns
Revenue contribution by campaign type
Perform root cause analysis on performance dips and inconsistencies.
Develop predictive insights to improve campaign targeting and segmentation.
SMS/WhatsApp Campaign Strategy Oversight
Oversee campaign planning, scheduling, and execution.
Monitor deliverability, engagement, and performance metrics.
Optimize messaging strategies based on performance data.
Ensure compliance with carrier policies and messaging regulations.
Introduce testing frameworks (A/B testing, segmentation testing, timing optimization).
Data Governance & Process Optimization
Maintain clean, accurate CRM data.
Audit lead attribution and conversion records for discrepancies.
Design and refine SOPs for:
Lead/conversion tracking
Data segmentation
Reporting accuracy
Automate reporting workflows where possible.
Improve operational efficiency across revenue processes.
Reporting & Executive Visibility
Prepare weekly and monthly revenue reports.
Present actionable insights to leadership.
Provide strategic recommendations backed by data.
Forecast performance trends and revenue impact.